With a sample vending machine, Asda is testing a new medium for retail media

Featured image of the article With a sample vending machine, Asda is testing a new medium for retail media

An article by Morgane Monteiro and Sophie Baqué

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Publication

5 March 2025 à 18h42

Updated on 24 July 2025 à 10h01

Reading time

3 minutes

Publication: 5 March 2025 à 18h42, Updated on 24 July 2025 à 10h01

Reading time: 3 minutes

An article by Morgane Monteiro and Sophie Baqué

Add mind Retail to your sources

Publication

5 March 2025 à 18h42

Updated on 24 July 2025 à 10h01

Reading time

3 minutes

Publication: 5 March 2025 à 18h42, Updated on 24 July 2025 à 10h01

Reading time: 3 minutes

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After launching a media agency LS Eleven Media Services in partnership with ad server SMG last May, the British supermarket chain Asda (turnover 2023: US$27.2 billion, up 7.1% in a year) has just installed a vending machine in the Pilsworth supermarket. Since February 5, 2025, registered customers (6 million Asda Rewards members at the end of 2023) have been receiving free samples of national brands (e.g. chocolate drinks). Manufacturers display dynamic content on digital screens aimed at prese

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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