With points of interest prompt, Amazon creates an AI-generated shopping monitoring tool

Featured image of the article With points of interest prompt, Amazon creates an AI-generated shopping monitoring tool

An article by Morgane Monteiro

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Publication

31 March 2025 à 21h32

Updated on 24 July 2025 à 08h16

Reading time

2 minutes

Publication: 31 March 2025 à 21h32, Updated on 24 July 2025 à 08h16

Reading time: 2 minutes

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

31 March 2025 à 21h32

Updated on 24 July 2025 à 08h16

Reading time

2 minutes

Publication: 31 March 2025 à 21h32, Updated on 24 July 2025 à 08h16

Reading time: 2 minutes

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On March 26, Amazon (2024 turnover US$638 billion, up by 11% at constant rates) launched ‘interests’ as ‘beta test’. This is a generative AI feature on a mobile application in the U.S.A. The idea is to use AI to suggest products tailored to the user’s expectations, having expressed their search in natural language, as they would on ChatGPT.

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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