With sales of US$6.4 billion, SharkNinja strengthens a physical footprint with Nocibé

Featured image of the article With sales of US$6.4 billion, SharkNinja strengthens a physical footprint with Nocibé

An article by Sophie Baqué

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3 June 2026 à 14h51

Updated on 8 June 2026 à 23h04

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Publication: 3 June 2026 à 14h51, Updated on 8 June 2026 à 23h04

Reading time: 3 minutes

Already the number 1 seller on TikTokShop in the U.K. according to Lengow, SharkNinja is accelerating both offline and online. The U.S. manufacturer of home electrical and tech products has just signed a deal with Nocibé, following partnerships with Fnac Darty, Boulanger, Sephora and Boots. Olivier Darses, International CMO, explains why.

An article by Sophie Baqué

Ajouter mind Retail à vos sources

Publication

3 June 2026 à 14h51

Updated on 8 June 2026 à 23h04

Reading time

3 minutes

Publication: 3 June 2026 à 14h51, Updated on 8 June 2026 à 23h04

Reading time: 3 minutes

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The U.S. small appliance manufacturer SharkNinja (2025 revenue of US$6.4 billion, up by 15.7%, net margin ratio of 11%) is stepping up a European offensive. On May 18, 2026, a beauty-focused division, SharkBeauty, announced a launch in France through Nocibé, with products now available in 12 stores. The beauty retailer, which had never previously sold “beauty tech” products, the brand is deploying a full and comprehensive in-store programme: displays to maximise visibility, sales staff training

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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