While consumers have massively adopted Yes Ad in the 14 test areas, it has also helped to reduce the proportion of advertising leaflets in paper waste. The French government is due to make a decision in the spring on whether the initiative should be rolled out.
In France, as the ‘Yes Ad’ experiment comes to an end in April 2025, the General Inspection for Environment and Sustainable Development (IGEDD) published a report on January 13, 2025. Despite 69% of French people having said that printed advertising enables them to take advantage of good deals, only 12.1% placed a “Yes Ad” sticker on a mailbox in individual homes and 4.4% in collective housing.
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.
Sophie Baqué
Chief Editor of mind Retail