Morgane Monteiro

Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Featured image of the article Morgane Monteiro

Expertise

Journaliste économique pour mind Retail depuis début 2024, j’analyse les dynamiques de transformation digitale dans le commerce. Mon travail mêle suivi de l’actualité sectorielle, enquêtes approfondies et décryptage des innovations technologiques nourris par des échanges avec des experts du terrain à travers des interviews de dirigeants et l’animation de tables rondes.
Forte d’une première expérience en analyse d’insights stratégiques au sein du HUB Institute, je m’attache à produire une information indépendante et rigoureuse pour les décideurs du retail. Je couvre un large spectre de sujets liés à la digitalisation et à l’omnicanalité dans le retail et la retail tech : expérience client, supply chain, paiement, cybersécurité, intelligence artificielle.

Most read articles by Morgane Monteiro
How Kiabi, Rouge Gorge and La Grande Récré leverage social login to enhance online conversion
Still absent from an array of e-commerce sites, social logins such as “Sign in with Google” are becoming established levers to optimise authentication. What is their impact on abandoned baskets...
25 March 2026
Aroma-Zone and Najar reveal the behind-the-scenes of a strategic partnership
As the adoption of AI results in increasing cost volatility for companies, mind Retail spoke in Monaco with Christelle Glaszer, Manager of Indirect Purchases at Aroma-Zone natural beauty retailer...
13 March 2026
Online authentification : Prelude expands a “message free” solution globally 
A competitor to Twilio, Vonage and Plivo, the French startup Prelude, which has 75 retail clients, is actively deploying Prelude Zero, an authentication method that requires no message delivery...
13 March 2026
Social media & age verification: Tech breaks the glass ceiling of precision
As an array of international governments restrict social networks access for teenagers under 15 or 16, new facial recognition technologies from Yoti, Persona and k-ID are making progress in...
13 March 2026
Latest articles by Morgane Monteiro
Fashion: U.S.A. second-hand clothing is struggling to make profits
In the U.S.A., second-hand marketplaces are not making profits. Clothing resale platform ThredUp (sales of US$322 million in 2023, up 12%) continues to post substantial losses (US$71.2 million in...
Hampered by geopolitical tensions, Majid Al Futtaim ends 2023 almost at a standstill
Affected by the Israeli-Palestinian conflict and the devaluation of the Egyptian currency, Majid Al Futtaim unveiled mixed financial results for 2023. 
VFCorp launches Supreme in China with a first owned store
On March 22, 2014, the Supreme fashion brand opened a first owned store in China, in Shanghai (corner of Changle Road and Fumin Road), where the headquarters of parent company VFCorp are...
28 March 2024
Lego bricks is still strong in a crumbling toy market
In 2023, against a difficult backdrop for the toy sector (the global market was down 7% according to Circana), Lego continued to slow. Turnover reached €8.84 billion in 2023, up only 2% in a...
28 March 2024
Ulta Beauty joins forces with Axo to sell in Mexico
On March 14, 2024, US cosmetics and beauty retailer Ulta Beauty (US$11.2 billion turnover in the financial year to February 2024, up 5.7% like-for-like) announced a debut in Mexico in 2025, thanks...
27 March 2024
Shein shakes up the Mexican fashion market
Selling in Mexico since June 2023, Shein has been steadily taking market share from traditional local retailers such as Walmart, Coppel and El Puerto de Liverpool. These are adapting business...
27 March 2024
Rent Now Pay Later: In Dubai, Keyper wants no more bank cheques
On March 13, 2024, Keyper, an Emirati start-up specialising in fractional payments for shopping centre tenants, joined forces with Direct Debit System. This partnership with a direct debit...
27 March 2024
ESG: China takes a cue from Europe’s CSRD
On February 8, 2024, in the wake of the European CSRD, China announced new ESG regulations for 400 of the largest Chinese companies. China is thus hoping to boost investment confidence of foreign...
26 March 2024
Aldi invests US$9 billion in U.S.A. expansion
On March 7, 2024, German discounter Aldi (12,000 stores worldwide, including 2,400 in the U.S.A.) announced an investment of €9 billion over 5 years for American expansion. The firm also...
25 March 2024
Duty-free purchases by Chinese on the rise again worldwide, but especially in Asia
After 4 years of fluctuations, a recovery in duty-free sales is picking up again, reaching a rate comparable to pre-Covid-19 levels. According to Global Blue, in February 2024, duty-free sales...
22 March 2024
In Shanghai, Apple opens an 8th store and hopes to boost sales in China
On March 18, Apple (sales of US$383.3 billion down by 2.8% in the fiscal year to September 2023, net margin of US$97 billion down by 2.8%) opened Apple Jing’an, an 8th store in Shanghai with...
21 March 2024
Travel retail in Thailand: Siam Piwat targets wealthy tourists
Following an investment of US$28 million in Q4 2023, which should double this year, Thai operator and developer Siam Piwat (turnover of US$1.54 billion in 2023) is negotiating a partnership with...
20 March 2024
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The essential content of the week selected by the editorial team.
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Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion
As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...
11 September 2026
Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era
With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...
9 September 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Before an IPO, Shein forced to reveal margin erosion in 2025 and impact of US tariff shock
Made public ahead of a Hong Kong listing planned for September, Shein’s financial documents, seen by mind Retail, confirm the shift experienced by the fast-fashion retailer. Despite a 8% sales...
2
O’Boticario rolls out AI diagnostics across 4,000 stores with Haut.ai
On August 18, Brazilian cosmetics retail chain O’Boticario (2025 GMV up by 6.7%) announced the deployment of skin analysis technology provided by Estonian start-up Haut.AI. It will be rolled...
21 August 2026
3
E-commerce: click-through rate down by 5.4% since Google AIO launch in France
mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...
4
Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
5
ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
6
Walmart finally accepts in-store payments with Apple Pay and Google Pay
Sanctioned by financial markets after a sharp US slowdown in Q2, Walmart is reviewing a checkout strategy. Abandoning a rejection of technological giants, the group is rolling out Apple Pay and...
24 August 2026