Morgane Monteiro

Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Featured image of the article Morgane Monteiro

Expertise

Journaliste économique pour mind Retail depuis début 2024, j’analyse les dynamiques de transformation digitale dans le commerce. Mon travail mêle suivi de l’actualité sectorielle, enquêtes approfondies et décryptage des innovations technologiques nourris par des échanges avec des experts du terrain à travers des interviews de dirigeants et l’animation de tables rondes.
Forte d’une première expérience en analyse d’insights stratégiques au sein du HUB Institute, je m’attache à produire une information indépendante et rigoureuse pour les décideurs du retail. Je couvre un large spectre de sujets liés à la digitalisation et à l’omnicanalité dans le retail et la retail tech : expérience client, supply chain, paiement, cybersécurité, intelligence artificielle.

Most read articles by Morgane Monteiro
How Kiabi, Rouge Gorge and La Grande Récré leverage social login to enhance online conversion
Still absent from an array of e-commerce sites, social logins such as “Sign in with Google” are becoming established levers to optimise authentication. What is their impact on abandoned baskets...
25 March 2026
Aroma-Zone and Najar reveal the behind-the-scenes of a strategic partnership
As the adoption of AI results in increasing cost volatility for companies, mind Retail spoke in Monaco with Christelle Glaszer, Manager of Indirect Purchases at Aroma-Zone natural beauty retailer...
13 March 2026
Online authentification : Prelude expands a “message free” solution globally 
A competitor to Twilio, Vonage and Plivo, the French startup Prelude, which has 75 retail clients, is actively deploying Prelude Zero, an authentication method that requires no message delivery...
13 March 2026
Social media & age verification: Tech breaks the glass ceiling of precision
As an array of international governments restrict social networks access for teenagers under 15 or 16, new facial recognition technologies from Yoti, Persona and k-ID are making progress in...
13 March 2026
Latest articles by Morgane Monteiro
[mind Retail Exclusive] With its app, Mondial Relay enhances locker capacity
To optimize maximum capacity of lockers, Mondial Relay (a subsidiary of Polish Group Inpost) relies on the app, launched in Poland and also in France in October 2022. “Downloading our app...
Lululemon: record profits in 2023 with worrying growth
This represents a marked slowdown compared with Lululemon’s pre-Covid-19 results. On March 21, Canadian sportswear retailer announced sales of US$9.62 billion in 2023, up by 19%. The net...
25 April 2024
B&Q: 10% of e-commerce sales come from product recommendations
At the World Retail Congress in Paris, Thierry Garnier, C.E.O. of Kingfisher (sales of US$14.98 billion in 2023, down 1.8% at constant exchange rates), highlighted two AI projects introduced in...
19 April 2024
Retail crisis in Morocco: international franchises in jeopardy
In 2024, the Moroccan retail sector is going through a tumultuous period, marked by the successive closures of international franchises. An example is the departure of two H&M stores belonging...
19 April 2024
L’Occitane, Sephora, Ulta Beauty make major moves in a slowing market
As the beauty market slows down, particularly in China, cosmetics retailers are making major moves. L'Occitane is delisting from the Hong Kong stock exchange, Sephora is changing governance in...
China: Roche Bobois takes back control of Chinese franchisee
On April 10, 2024, the family-owned Roche Bobois Group (annual sales of €429.6 million to 31 December 2023, up 6.1% at constant exchange rates) announced a strategic shift in China. With 340...
11 April 2024
McDonald’s buys back Israeli franchise to curb boycott calls
While McDonald’s has been the subject of numerous calls for boycotts over the last 6 months, on April 4, 2024 the group announced the purchase of the Israeli franchisee Alonyal Ltd. Created...
11 April 2024
Autonomous stores: with a smart shopping cart, Amazon is aiming for a more omnichannel retail media
By deploying a smart shopping cart in large-format stores, to the detriment of "Just Walk Out" technology, Amazon is seeking to capitalise on a new medium for retail media. Has the limits of...
The Home Depot continues B2B expansion with acquisition of SRS Distribution
In the United States, on March 28, 2024, The Home Depot (sales of US$152.67 billion in 2023, down by 3% in one year with a net margin at 9.9% of sales, down by 11.5%) announced discussions to...
9 April 2024
In Milan, Kering spends €1.3 billion on the second most expensive street in the world
On 4 April, Kering (sales of €19.6 billion in 2023, down 2% in one year, and a net margin of 15.6% of sales, down 18%) announced the purchase of a building in Milan for €1.3 billion from...
In France, 47% of influencers do not comply with the law
In France, the 9 June 2023 law aimed at regulating commercial influence and combating the poor behaviour of influencers on social networks established a legal framework for advertising practices...
Department stores: Central Group wants to buy Signa Holding’s property assets
According to Reuters, the luxury division of Austrian property company Signa Holding (US$ 5.5 billion in debt as of November 2023), which includes Globus in Switzerland, Selfridges in London and...
3 April 2024
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Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion
As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...
11 September 2026
Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era
With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...
9 September 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Before an IPO, Shein forced to reveal margin erosion in 2025 and impact of US tariff shock
Made public ahead of a Hong Kong listing planned for September, Shein’s financial documents, seen by mind Retail, confirm the shift experienced by the fast-fashion retailer. Despite a 8% sales...
2
O’Boticario rolls out AI diagnostics across 4,000 stores with Haut.ai
On August 18, Brazilian cosmetics retail chain O’Boticario (2025 GMV up by 6.7%) announced the deployment of skin analysis technology provided by Estonian start-up Haut.AI. It will be rolled...
21 August 2026
3
E-commerce: click-through rate down by 5.4% since Google AIO launch in France
mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...
4
Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
5
ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
6
Walmart finally accepts in-store payments with Apple Pay and Google Pay
Sanctioned by financial markets after a sharp US slowdown in Q2, Walmart is reviewing a checkout strategy. Abandoning a rejection of technological giants, the group is rolling out Apple Pay and...
24 August 2026