Morgane Monteiro

Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Featured image of the article Morgane Monteiro

Expertise

Journaliste économique pour mind Retail depuis début 2024, j’analyse les dynamiques de transformation digitale dans le commerce. Mon travail mêle suivi de l’actualité sectorielle, enquêtes approfondies et décryptage des innovations technologiques nourris par des échanges avec des experts du terrain à travers des interviews de dirigeants et l’animation de tables rondes.
Forte d’une première expérience en analyse d’insights stratégiques au sein du HUB Institute, je m’attache à produire une information indépendante et rigoureuse pour les décideurs du retail. Je couvre un large spectre de sujets liés à la digitalisation et à l’omnicanalité dans le retail et la retail tech : expérience client, supply chain, paiement, cybersécurité, intelligence artificielle.

Most read articles by Morgane Monteiro
How Kiabi, Rouge Gorge and La Grande Récré leverage social login to enhance online conversion
Still absent from an array of e-commerce sites, social logins such as “Sign in with Google” are becoming established levers to optimise authentication. What is their impact on abandoned baskets...
25 March 2026
Aroma-Zone and Najar reveal the behind-the-scenes of a strategic partnership
As the adoption of AI results in increasing cost volatility for companies, mind Retail spoke in Monaco with Christelle Glaszer, Manager of Indirect Purchases at Aroma-Zone natural beauty retailer...
13 March 2026
Online authentification : Prelude expands a “message free” solution globally 
A competitor to Twilio, Vonage and Plivo, the French startup Prelude, which has 75 retail clients, is actively deploying Prelude Zero, an authentication method that requires no message delivery...
13 March 2026
Social media & age verification: Tech breaks the glass ceiling of precision
As an array of international governments restrict social networks access for teenagers under 15 or 16, new facial recognition technologies from Yoti, Persona and k-ID are making progress in...
13 March 2026
Latest articles by Morgane Monteiro
NRF 2026: 6 start-ups at the heart of in-store performance despite agentic commerce
While the shore floor remains a top priority for global retailers, mind Retail selected 6 start-ups from NRF that stood out for their focus on in-store operational efficiency. We believe this is...
28 January 2026
Ahead of an I.P.O., OpenAI tests advertising on ChatGPT in the U.S.A.
In mid-January, OpenAI (2024 revenue: 3.7 billion dollars, up by 130% in a year) announced the launch of advertising on ChatGPT from February 2026 in the U.S.A. Sponsored ads will appear for users...
23 January 2026
Save launches an e-commerce site to support a shift towards sales
Having just reached break-even, the French subsidiary of refurbished specialist Save intends to go beyond an historical model of repair to develop sales of accessories and refurbished products...
Faume expands into the U.S.A. via a partnership with logistics provider Eren Recondition
As Vinted launched a platform in the U.S.A. last November, French white-label second-hand specialist Faume (2025 revenue: 3.2 million euros, up by 40% in a year) announced expansion into the...
23 January 2026
2026 Trends – Retail organises itself in the face of the Trump trade war
(Trend 4/6) Invested as President for a second term in 2025, Donald Trump has shaken global trade. Between higher customs duties, a tax on small parcels, attacks on diversity and inclusion...
Picnic plans to open a 3rd warehouse in France
To support growth, the Dutch online grocery retailer Picnic (global revenue 2025 : 1.5 billion euros, up by 25%) continues to concentrate their logistics network. In France, revenue was reported...
23 January 2026
Global retail tech investment rose by 7.4% in 2025
In 2025, venture capital continued to flow into commerce technologies. With 27.5 billion dollars invested in retail tech, the average deal size increased while the number of transactions declined.
Spangle AI raises US$15 million to ensure continuity in e-commerce navigation
The US start-up Spangle AI raised US$15 million in a Series A round on January 8, 2026, led by NewRoad Capital Partners. This brings total funding to US$21 million for a valuation of US$100...
16 January 2026
After closing all stores, Topshop relaunches offline and online with Shopify
On January 15, the British fashion retailer Topshop announced the launch of an e-commerce website (eu.topshop.com) across 23 European countries including France, Germany, Italy and Spain. The...
16 January 2026
2026 Trends – BNPL, mobile checkout, wallets: new challenges for payments
(Trends 3/6) Faced with soaring Visa and Mastercard fees, European retailers are looking for alternative payment methods that protect margins while boosting conversion. From wallets and...
With Walmart, Ulta Beauty, Zalando and Carrefour, Google launches an agentic commerce protocol
Following the launch of payments in Copilot, Google is preparing to join OpenAI and Microsoft, but with a more integrated version focused on its own payment method, Google Pay. These moves...
13 January 2026
While Europe weakens Omnibus, China structures a climate reporting
At the end of December 2025, China published a first national climate reporting standard for companies. The Corporate Sustainable Disclosure Standard Climate Standard was developed by the Ministry...
12 January 2026
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Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion
As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...
11 September 2026
Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era
With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...
9 September 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Electronic shelf labels: why the US regulator threatens rollout
In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...
2
E-commerce: click-through rate down by 5.4% since Google AIO launch in France
mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...
3
From ChatGPT Ads to Amazon Alexa for Shopping: advertising in LLMs scales up in Europe
This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO...
27 August 2026
4
With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era
With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...
9 September 2026
5
Retail media & LLMs: navigating intent-driven and custom experiences
From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full...
31 August 2026
6
Facing SharkNinja’s hegemony, Carrefour and Darty gain ground on TikTok Shop
While Sephora follows in Ulta's footsteps on TikTok Shop in the US, mind Retail analyzed sellers performance in Q2 2026. Based on exclusive data from Lengow and Kalodata, this European market...
7 September 2026