Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
Latest articles by Sophie Baqué
Shein audience: a deceptive stability in a two-speed Europe
According to the latest audience report, Shein has managed to stabilise the active user base in Europe over the last 6 months. Driven by the marketplace, 4 countries account for 65% of monthly...
B2B: Albertsons launches e-commerce platform for trade professionals
As merger plans with Kroger, the U.S.’s third-largest food retailer, fell through, Albertsons (2024 revenue: US$80 billion, up by 2% year-on-year) announced on May 6 an e-commerce platform...
To capture the potential of Indian beauty, Chanel seals a key partnership with Nykaa
In India, the premium beauty market is whetting appetites. Under the leadership of Chanel’s CDO, Renaud Batteux, the luxury group (sales of US$19.7 billion in 2023 up 16%, net margin ratio...
U.S. GDP fell and commercial vacancy rose in Q1
While the impact of tariffs began to affect the US economy in Q1, with GDP falling by 0.3%, retail space occupancy rates did not improve.
[Amazon results] A strong first quarter, boosted by the anticipation of tariff increases?
On May 1 2025, Amazon published financial results for the first quarter 2025 (to March 31). Sales, at US$155.7 billion, compared with US$143.3 billion a year earlier, rose by 8.6% at constant...
With active support from Beijing, Chinese retail is beginning a fragile recovery
Boosted by government intervention, retail sales ended up 4.6% in the first quarter ended March 2025 in China (year-on-year). Last year, they ended at 3.2% at the end of December 2024. According...
Thibault Tabard, Ingka: ‘With 2 to 3 openings per year, we are aiming for 20 design studios by 2030’
As Ikea expands urban stores dedicated to project design, mind Retail wanted to understand the results. How many appointments were made last year ? What is the uplift in consumer spending ? We...
Mollie and Qonto join forces to simplify online checkout
After signing an agreement with Alma to offer payment in 3 or 4 instalments, the Dutch payment service provider Mollie (250,000 customers) is taking link-based payment a step further via an...
2 May 2025
African retail: why OmniRetail's US$20 million round is more than just a funding round
OmniRetail, the Lagos-based start-up editing e-commerce platform designed for small retailers (GMV of US$810 million in 2024, up by 40%) raised US$20 million at the end of April 2025. A B2B...
2 May 2025
ChatGPT transitions from a search engine to an e-commerce platform
While denying any affiliation practices, OpenAI is launching a new shopping experience directly within ChatGPT. A search engine connected to the web since October 2024, the platform now includes...
29 April 2025
Omnibus package: What practical adjustments should retailers make to CSR obligations?
In mid-April, the EU Council reshuffled the deck on the implementation of extra-financial reporting and the duty of care. A major postponement was agreed and a compromise on substantive changes to...
25 April 2025
‘Yes Advertising’: why it is over
By deciding to stick with the old Stop Ad system, the French government is avoiding legislation in a market that has already regulated itself. Nicolas Ruchon, Director of WellPack, and Henri-Noël...
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What you absolutely must read this week
The essential content of the week selected by the editorial team.
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How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
2
How Mobilier de France reduced the share of cheque payments from 80% to 50%
With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...
15 October 2026
3
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
4
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026