Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
Latest articles by Sophie Baqué
Acquired for US$8.5 billion, Dollar Tree sells Family Dollar for US$1 billion
On March 26, the American discounter Dollar Tree (owner of the eponymous brand and Family Dollar) reported a turnover of US$30.83 billion in 2024 via 2900 stores, up 0.8%, but a net loss that...
India: Apna Mart raises US$25 million with its hybrid model
On March 24, Apna Mart, an Indian food retailer operating both in-store and 15-minute express delivery, raised US$25 million in Series B (capital and debt), according to the Registrar of...
India: Amazon and Walmart accused of violating quality control rules
After being caught in September 2024 for failing to comply with competition law, Amazon and Flipkart (a subsidiary of Walmart) are accused of violating quality control rules in India. The Indian...
b.connect authentification service will be launched with a six-month delay
In France, the b.connect authentication service, an offshoot of the banking card group (Groupement des Cartes Bancaires), will finally be launched in September 2025, 6 months later than planned...
In the age of generative AI, new SEO levers are becoming essential
As an increasing share of traffic switches to AI search engines such as ChatGPT, Perplexity, Gemini and Copilot, SEO teams are reviewing their practices and organisation to increase visibility...
In 2024, which retailers have the best scores on the professional equality index?
In 2024, 1,812 online and omnichannel retailers with more than 50 staff reported their score on the professional gender equality index to the French Ministry of Labour. mind Retail analysed the...
U.S. shoppers, nervous about Trump’s policies, are cutting back on non-essential purchases
On March 17, 2025, the Department of Commerce published the retail sales figures for the U.S.A. In February, these increased moderately by 0.2% in a month, below the forecast of a rise of 0.6%...
[mind Retail Exclusive] With Najar’s technology, Chronodrive reduces SaaS subscription budget
Faced with the inflation of technological costs, Najar supports retailers in optimising their SaaS subscriptions. Exclusively for mind Retail, Chronodrive shared the results of a partnership with...
18 March 2025
[mind Retail Exclusive] But adopts Klark’s AI to optimise customer relations
Home equipment retailer But has adopted the Klark platform to streamline the customer relations processes, mind Retail learned at 1-to-1 conference in Monaco. After a POC phase, the retailer moved...
18 March 2025
Words from retail leaders: how to prioritise the use of AI in project mode
During the 1-to-1 conference in Monaco, mind Retail asked 5 analysts, retail and e-commerce executives to share their roadmap in terms of using AI in project mode in the coming months. They also...
Cédric Rossi, Bryan Garnier & Co: “We should not expect a massive wave of relocation due to U.S. tariffs”
Faced with the threat of tariffs of 25% levied by Donald Trump and 200% on wines and champagne, will European retailers reassess their relocation? Interview with Cédric Rossi, Retail and Luxury...
[mind Retail Exlusive] Dataïads is testing an AI solution to make videos from a simple photo
To streamline video production using artificial intelligence tools, the start-up is testing a generative AI brick with several brands that can be used to make video assets from a simple photo...
13 March 2025
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How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
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US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...