Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
Latest articles by Sophie Baqué
Ireland: TikTok Shop captured 5% of the beauty market in just 3 months
Threatened with a loss of control in the U.S.A., TikTok is accelerating in Europe. With a remarkable breakthrough in the U.K., where the online store is already the 2nd largest cosmetics...
Guillaume Echaudemaison: “Seventure is investing in a retail tech company that personalises customer relations on a large scale”
Guillaume Echaudemaison is a Senior Investment Manager in the Digital team at venture capital firm Seventure Partners. Focusing on Series A funding, Seventure has notably supported SumUp and...
Yoobic acquires Simplifield as part of legal proceedings
Yoobic, a provider of retail solutions for store employees, announced the acquisition of Simplifield. According to Fabrice Haiat, C.E.O. of Yoobic, the acquisition is part of a strategy of...
15 April 2025
Shopify strengthens anti-fraud defences with Appriss Retail
On April 7, the American group Appriss Retail, led by Michael Osborne (revenue not disclosed), announced a new integration with the e-commerce platform Shopify. This AI-powered solution interfaces...
14 April 2025
Refund fraud: how to detect and prevent it
Refund fraud, long considered taboo but increasingly popular on social media, accounted for 15.1% of returns in the United States in 2024. Document fraud, amplified by AI, is also on the rise...
11 April 2025
2024 results: strategic acceleration for Decathlon, calculated caution for Intersport
The world's two largest sporting goods retailers, Decathlon and Intersport, recently presented annual results for the financial year ending December 31, 2024. In a context of managerial...
[mind Retail Exclusive] Faume raises several million Euros in funding
According to information from mind Retail, a new round of financing has been finalised by the second-hand start-up. In 2024, the latter saw its turnover increase by 64% to more than €2 million...
Nicolas takes stock of 4 months of last mile deliveries with Woop
Although in 2024 e-commerce accounted for barely 2% of Nicolas's business, the wine retailer part of Castel group is taking stock of a new Delivery Management System after 4 months. The aim is to...
Simon Property steps up in offsite retail media
Simon Property Group, the world’s leading commercial property company (2024 revenue: US$5.96 billion, up by 5.4%, via 229 malls covering 180 million sq.m and 2 billion visitors per year)...
Instacart adopts technology to combat out-of-stock in the U.S.
After reporting a profitable 2024 fiscal year, driven by an 11% turnover uplift, the food shopping app is going further with stock data. New technology, based on computer vision and AI, should...
With 20% of e-commerce in 2024, Target wants to increase the marketplace fivefold
In the U.S.A, Target, the most omnichannel grocery retailer is capitalising on the positive benefits of a marketplace launched in 2019. While advertising revenue grew by 24% last year, it wants to...
Rodrigo Clare (Altarea): “We have entered into exclusive negotiations to manage stores in 83 Milan metro stations”
After winning, with RATP Travel Retail, the tender for the stations in the greater Paris area, the property company Altarea is also preparing to expand in Italy, mind Retail learned. We review the...
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What you absolutely must read this week
The essential content of the week selected by the editorial team.
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How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
2
How Mobilier de France reduced the share of cheque payments from 80% to 50%
With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...
15 October 2026
3
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
4
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026