Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
Latest articles by Sophie Baqué
[Analysis] Private labels: What are the best practices of European retailers in 2023? 
Although European countries have historically been among the largest private label markets in the world, 2022 and Q1 2023 have seen a major shift towards private labels in most markets. Private...
16 May 2023
European sales of FMCG products in sharp drop since January
According to Circana/IRI data supplied to mind Retail, unit sales of FMCG products accelerated a fall in January and February 2023, after a black year in Western...
15 May 2023
How e-retail media technology companies are positioning themselves
Criteo, Publicis with Citrus Ad, Mirakl Ads, Microsoft with PromoteIQ, Casino with RelevanC and Tryger are the main players offering technologies dedicated to retail media in France. When did they...
Galeries Lafayette: New impetus in China, concern for the 25 French stores in provinces
While Galeries Lafayette has signed with a new Chinese partner, in France, the financial safeguard procedure for 26 department stores raises stakes of territory appeal at a national level.
For 30% of retailers, staff spend too much time managing returns
According to a survey of 500 fashion retailers in the U.S.A. and the U.K. by the R.F.I.D. specialist SML Group, a third of retailers say they spend too much time processing returns manually. This...
27 April 2023
Sephora partners with Pact Collective to collect more empty packaging
In the U.S.A. and Canada, Sephora (LVMH, 17% organic growth in Q1 2023, as in 2022) signed a partnership with Pact Collective. This project, called Beauty (Re)Purposed, aims at collecting empty...
Casino – Teract: Intermarché is joining the fray
Interrupting a proposed merger between Casino and Teract, Intermarché is joining the fray. The firm wants to take over about 100 Casino French supermarkets to gain 0.7% market share. This is...
[Confidential] In 2022, King Jouet recorded only €150,000 in retail media revenue
Having initiating retail media in 2020 with Criteo, King Jouet (330 stores in France, Switzerland and Benelux, steady turnover of €412 million in 2022) the firm shared results...
21 April 2023
USA: Ikea invests €2 billion over 3 years with omnichannel
Boosted by the tax benefits of the Inflation Reduction Act from August 2022, Ikea is investing €2 billion over 3 years to turn the U.S.A. into the largest market by sales. However, on an annual...
Food retail: 6 charts to understand the financial health of the world’s Top 10 in 2022
Rising costs, inflation, purchasing power. After 2 years of crazy growth boosted by Covid-19, 2022 was a good one in terms of sales, but not profitability. For the 2023 edition of this exclusive...
Convenience: Japan’s 7-Eleven powerhouse eyes Europe sales
Since the beginning of 2023, competition has intensified in Europe with the arrival of new grocery operators. The Japanese giant Seven & I Holdings is about to make inroads in various...
18 April 2023
Guillaume Darrousez, CEO Petit Bateau: After 6 months, a second-hand spending customer starts buying our new products”
Guillaume Darrousez, C.E.O. of the Petit Bateau children's wear brand, was a guest of the latest FrenchFounders meeting in Paris, attended by mind Retail. He shared future plans to combine carbon...
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How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
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US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...