Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
Latest articles by Sophie Baqué
In 3 years, Majid Al Futtaim reduced Co2 emissions by 11% 
In 2017, Carrefour's Middle East franchisor set a target of 'net positive' on Co2 and water by 2040. The group succeeded in reducing Co2 emissions thanks to greener energy.  
Café Elle: first opening in Saudi Arabia
In May 2023, Whitney Robinson, former editor-in-chief of Elle Decoration, opened the first Café Elle in the luxury Via Riyadh retail complex. This is alongside renowned concepts such as the...
3 July 2023
Sam Bergius, Amazon : “Since January 2023, our Grade & Resell and liquidations programs sold more than 1 million products”
Sam Bergius, Amazon Marketplace Manager, is responsible for Fulfillment By Amazon in the UK, managing FBA selling partners in both the U.K. and the European Union. Amazon has just postponed by 10...
In the United States, BNPL is increasingly used for essential purchases
According to Adobe, the percentage of online orders paid for with BNPL grew by 14% in 2022 in the U.S.A. In January and February 2023, the increase rose by 10% year-on-year. However, it would...
29 June 2023
Sandrine Préfaut, Locala: “A quarter of retailers have begun to ‘discountise’ their offer”
In an exclusive interview with mind Retail, Locala, a specialist in multi-local solutions ranging from "drive to store" to visibility issues, presents the three key findings of an annual survey of...
Online returns: Rendez Vous Déco’s initiatives to recreate value
Repacking workshops, sending spare parts to customers... To get more value out of returned products, the furniture pure-player is stepping up initiatives. A 2 month-trial increased returned...
[confidential] Interflora is about to launch an unlimited delivery subscription service in Italy
Having made subscription a lever for repeat sales and customers loyalty in France, the flower delivery platform is unveiling priorities for Europe. Marta Lucas, Group Head of Relationship...
[confidential] Vinted Go has processed 100,000 orders in six months
One year after a launch, Vinted shared the figures for Vinted Go with mind Retail at the Deliver conference in Amsterdam. The Vinted Go system, which was designed to re-insource logistics and...
CRM: The new levers of customer loyalty
Purchasing power, consumer volatility, rising digital acquisition costs… At a time when retail is being shaken by a host of challenges, loyalty is once again becoming an essential lever for...
12 June 2023
Carrefour arrives in Israel and promises low prices
On 9th May, Carrefour announced services for Israel with the opening of an e-commerce site and 50 franchised stores, partnered with the Yenot Bitan subsidiary of the Israeli group...
Uber extends retail media offering to France
From June 2023, Uber will be making a new advertising product available to retailers and brands in France: Sponsored Item, which will enable brands of F.M.C.G. products to run ads on the Uber Eats...
E-commerce: Asos, the object of desire for Alibaba
According to the Sunday Times, Turkish pure-player Trendyol, controlled by Alibaba, made an offer to buy Asos for US$1.24 billion in December 2022. Established by Morgan Stanley...
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What you absolutely must read this week
The essential content of the week selected by the editorial team.
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How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
2
How Mobilier de France reduced the share of cheque payments from 80% to 50%
With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...
15 October 2026
3
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
4
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026