Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
Latest articles by Sophie Baqué
Fabien Versavau, Rakuten: “With Carrefour, the synergies in terms of retail media are obvious”
Following the announcement of the imminent opening of a Carrefour digital shop on the Rakuten marketplace, Mind Retail met Fabien Versavau, MD of Rakuten France and Executive Officer Rakuten...
22 March 2023
Why Carrefour is outsourcing non-food e-commerce to Rakuten
On 14 March, during the 1-to-1 conference in Monaco, Carrefour (2022 sales of €90.8 billion, up by 8.4% organic excluding petrol) announced the opening of a digital store on the Rakuten...
Eduardo Velasco, L Catterton: “Consumers do not believe in ESG transformations”
Eduardo Velasco, Partner at the investment fund L Catterton co-founded by LVMH and Bernard Arnault (US$ 33 billion in assets under management in F&B, fashion, etc.) was a guest at the latest...
22 March 2023
Tech in-store: guided tour of the Decathlon Lab for South East Asia
mind Retail invites you, in video and photos, behind the scenes of the Decathlon Lab located in Kallang (Singapore). In this 5,000 sq.m store, the company has opted for a rational technological...
Confidential. Mistigriff signs for Cegid Retail Store Excellence
According to a Cegid spokesperson at the 1-to1 briefing in Monaco, Cegid is taking further steps with Mistigriff, a retailer specialising in the clearance of fashion brands, already operating 35...
16 March 2023
Maisons du Monde: partnering with Alma, the use of credit tripled in 12 months
Six months after launching payment in four installments without charge on its website and in store with Alma, Maisons du Monde presented its results at the end of December 2022 at the 1-to-1...
16 March 2023
A year of crisis: Retailers’ initiatives to cope with the purchasing power drop
A year after war in Ukraine, grocery retailers are facing a generalised range of cost inflation for energy and also products. What strategies must be adopted to face this unprecedented crisis of...
9 March 2023
USA: Meta stops live shopping initiatives
In mid-February 2023, Meta (turnover of US$117 billion in 2022 down by 1%) indicated the end of the possibility to tag products (and thus make them “shoppable”) in live...
DIY : The Home Depot saves margin in 2022, despite a weak housing market in the US
On February 21, The Home Depot released annual results. Despite the weak property market in the USA, the company managed to retain margin. However, the current fiscal year looks risky and the...
“Click to Pay”: Adyen launches a one-click payment solution
Payment remains a true challenge for online retailers. According to a PYMNTS study, an online purchase requires an average of 23 clicks. How to improve the conversion and the fluidity of...
In 2022, Lego’s net profit margin ratio exceeded that of LVMH
In 2022, Lego‘s turnover slowed down. From 27% growth a year ago, it grew by 17% in 2022 to €8.7 billion (constant rates) via 904 stores. Western Europe and America were particularly...
Zalando’s sales growth stopped in 2022, with operating margin divided by three
Following a meteoric growth in 2021 (turnover of €10.35 billion up by 29.7%), Zalando‘s sales reached €10.34 billion in 2022, slightly down by -0.1%. While the number of...
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What you absolutely must read this week
The essential content of the week selected by the editorial team.
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How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
2
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
3
How Maison A.Constant built a unified customer database with n8n
Eager to bring together customer data and improve data accuracy, jewellery and watch retailer Maison A.Constant built its own Single Customer Repository (SCR) using n8n, an orchestration platform...
4
Cashback: Younited secures an exclusive contract with Bouygues Telecom
Following Orange and the launch of a marketplace, Bouygues Telecom is strengthening a customer loyalty strategy by focusing on purchasing power with a new cashback offer. For French fintech...
16 October 2026