Valiuz and Infinity Advertising formalise alliance Europe The retail media agencies of the Mulliez Family Association (AFM, owner of Auchan Retail) and the Mousquetaires Group (Intermarché) announced the finalisation of a merger, which will be commercially operational on January 1, 2026. Primarily focused on food and D.I.Y., the new entity aims to become the European leader in retail media for fast moving consumer goods.
