Over recent years Brazil’s information and technology sectors have grown rapidly and are now number 7 in the world. Brazil’s population is ‘internet connected’ and attracted to good pay and growth prospects and as such younger cohorts tend towards these sectors as potential career opportunities. The sectors’ trades unions have had to develop specific strategies to attract these younger workers who position themselves at the opposite end of the collective movement spectrum. Unions have thus developed successful personalized membership strategies.
Brazil currently employs 600,000 in the Information and Technology sectors, most of whom can be found working in the economic capital of São Paulo. 110,000 of these are covered by the data management and IT services companies collective agreement and almost 30% of these are currently members of the biggest sector union the SIND-PD (São Paulo State Information and Technology Processing Workers Union).
For SIND-PD president Antonio Neto, sector membership rates are higher than the national average of recent years that ranges between 15% and 17.5%.
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