Denmark: sponsorship, unions’ new “weapon” to recruit new members

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21 February 2011 à 11h52

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Publication: 21 February 2011 à 11h52

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Until the summer 2013, the AG København (AGK) handball team will bear, on their T-shirts, the names and logos of the Det Faglig Hus and Krifa unions.  Via an unheard-of alliance in Denmark, the two unions are becoming the official sponsors of the club with a contract which, according to LO’s weekly, Ugebrevet A4, is nearing DKK 10M (€1.341M) a year.
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21 February 2011 à 11h52

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Publication: 21 February 2011 à 11h52

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scape characterized by fierce competition to recruit new members. (Ref. 110123)

Until the summer 2013, the AG København (AGK) handball team will bear, on their T-shirts, the names and logos of the Det Faglig Hus and Krifa unions. Via an unheard-of alliance in Denmark, the two unions are becoming the official sponsors of the club with a contract which, according to LO’s weekly, Ugebrevet A4, is nearing DKK 10M (€1.341M) a year.

Loose strategy. At a time of fierce competition to recruit new memb

…
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