Within a legal context that strange to the topic of Corporate Social Responsiblity and diversity, the French distributer applies its group-wide defined norms and has established a set of measures that are tailored to Argentina’s specific challenges. Adapting to the local context gives the group the opportunity to assess the positive feedback.
As the country’s fourth largest private sector employer, Carrefour Argentina has been operating locally since 1982. In 2011 it realized that no senior executive roles were being carried out by women, and “After thirty years in the country this was incredible,” underlined Marin Tolcachir, Commercial and Marketing Director and diversity Ambassador at the company’s Argentine subsidiary. In a bid to boost female advancement within the senior hierarchy the company has identified maternity leave as the key factor holding back female progression. “We realized that a certain number of female staff left their jobs at the end of their maternity leave periods,” indicated Mathilde Tabary, Social Development and Diversity Officer at Carrefour.
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