This short spot, which cost $1.5 million, shows men, women, people from minorities, nurses, policemen, firefighters… speaking highly of the value of work. “Work doesn’t separate; it’s what binds us together. I teach your kid, you fix my car, he builds my city, she keeps it safe.” The end slogan is, “Work is what connects us.” Liz Shuler and her advertising agency wanted to cast a wide net, way past activists, to reach out to everyone. The word ‘union’ is barely mentioned. Besides, there are no references to the past achievements of the ALF-CIO and its members. Nothing about the 40-hour week, laws on child labor, or even minimum wage.
e keeps it safe.” The end slogan is, “Work is what connects us.” Liz Shuler and her advertising agency wanted to cast a wide net, way past activists, to reach out to everyone. The word ‘union’ is barely mentioned. Besides, there are no references to the past achievements of the ALF-CIO and its members. Nothing about the 40-hour week, laws on child labor, or even minimum wage.
“Now is definitely the right time to change American unions’ image” agreed Gary Chaison, Professor of Industrial Re
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