With nearly 1.3 million followers on Instagram, Etam stands out for a social media strategy that's close to its audience, focused on collaborations and interaction. Amanda Medina, Head of Social Media, PR & Brand Content at Etam, reveals the specific approaches on the various platforms of the brand, which sponsors around 20% of its publications.
What do you think are the best practices for an effective influencer strategy on social networks?
The best advice I can give is to test as much as possible, while remaining in line with your brand image. Choose suitable influencer profiles and prioritise quality over quantity, according to your budget. That’s how you find the right influencer at the right time. It may sound logical, but sometimes the simplest recipes are the best.
Amanda Medina
2018 –...
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Raphaële Karayan
Editor-in-Chief Mind Media
Rédactrice en chef de mind Media, responsable de la rubrique Marques et agences