With nearly 1.3 million followers on Instagram, Etam stands out for a social media strategy that's close to its audience, focused on collaborations and interaction. Amanda Medina, Head of Social Media, PR & Brand Content at Etam, reveals the specific approaches on the various platforms of the brand, which sponsors around 20% of its publications.
An example of a successful campaign?
All swimwear co-creations done with influencers work very well. Last year for example, Etam worked for the second year running with fashion influencer Lison Sebellin (543,000 followers on Instagram), on the creation of a swimwear collection that sold very well. This year, we’ll be launching a co-creation collection with influencer Wendy Swan, who has almost 370,000 followers on Instagram.
What do you think are the best practices for an effective influencer str…You are reading this article thanks to your subscription to Mind Retail.
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Article authors
Raphaële Karayan
Editor-in-Chief Mind Media
Rédactrice en chef de mind Media, responsable de la rubrique Marques et agences