[Analyze] The six major challenges facing retail in 2024

Featured image of the article [Analyze] The six major challenges facing retail in 2024
A few of the barriers for retail in 2024 include generative AI, retail media, decarbonisation and CSRD, omnichannel efficiency or social commerce. Retail, commercial property and retail tech sectors are all facing new pressures. What they all have in common is the need for efficiency and hyper-agility, against a backdrop of fluctuating demand and financing pressures. The challenge is to generate Ebitda to finance recovery plans (digital transformation and price cuts) and settle residual debt.
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In the U.S.A., instead of a predicted recession, 2023 finally ended with a G.D.P. rise of 3.1%. The economy benefited from a resilient job market and buoyant consumer spending, despite a property sector at the lowest level for 30 years. The U.S. economy is expected to grow by about 1% in 2024.

The European economy is slowing. In France, the economy increased by only 0.9% in 2023, after a recession in the second half of the year (INSEE) and growth rates of 2.5% in 2022 and 6.4% in 2021. INSEE is

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