Beaumanoir focuses on conversational commerce

According to Briac Ledur, Data and CRM Director and CRM of Beaumanoir fashion group(2,800 stores in 30 countries, data to December 2016), retailers have about 30 times more data to deal with when they study an online browsing online behavior than when they study an in-store buying behaviour. “When a client buys a product in-store for instance, we have about 10 to 15 data to process (a name, a first name, an e-mail address, a product bought, a size, a date of purchase, reference store…