China buys into Parisian chic

Combining luxury codes with fast creation cycles, inspired by the fast fashion giants such as Zara and H&M is the strategy of SMCP accessible luxury retailer, which owns Sandro, Maje and Claudie Pierlot stores. In 2016, sales of SMCP reached €786 million, up by 7.1% like-for-like via 1,223 stores in 36 countries. In total, sales grew by 16%, half of the 2015 pace at 33%, but turnover has almost doubled in the last three years for this group eager to spread the “Parisian chic” around the...