Ikea Shanghai. Concept of the Month

After four months of renovation, Ikea reopened its Shanghai Xuhui store on August 12. Inaugurated in 1998, it has been transformed into a Home Experience of Tomorrow. 

The store includes 30,200 sq.m of sales area spread on two levels, 9,000 products, 63 exhibition spaces, a 700-seat restaurant and a number of play areas for children. The major innovation is the abandonment of the signposted and imposed customer path. Indeed, this Xuhui store has open areas dedicated to the bedroom, th