[mind Retail Exclusive] After the restaurant industry, Passcloud expands an e-marketing wallet with Etam, Viveh and Ni Cosmetic

Featured image of the article [mind Retail Exclusive] After the restaurant industry, Passcloud expands an e-marketing wallet with Etam, Viveh and Ni Cosmetic

An article by Morgane Monteiro

Publication

4 July 2025 à 09h36

Updated on 12 August 2025 à 11h34

Reading time

4 minutes

Publication: 4 July 2025 à 09h36, Updated on 12 August 2025 à 11h34

Reading time: 4 minutes

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Passcloud, a French-American start-up specialising in digital wallet marketing, is diversifying towards fashion and beauty retailers, affiliate marketing agencies and travel retail. Co-Founder and C.E.O. Ludovic Chayrigues tells mind Retail about new customers and the outlook for retail tech.

An article by Morgane Monteiro

Publication

4 July 2025 à 09h36

Updated on 12 August 2025 à 11h34

Reading time

4 minutes

Publication: 4 July 2025 à 09h36, Updated on 12 August 2025 à 11h34

Reading time: 4 minutes

Share
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Launched in March 2023, the French-American start-up Passcloud, co-founded by Ludovic Chayrigues and Steve Eros, is continuing a strategic rollout. After proving business relevance in food retail sector with Del Arte, Chick-fil-A and Krispy Kreme, the start-up specialising in digital wallet marketing is making a breakthrough in the fashion sector, winning Etam as a first client in 3 countries.

The technology allows e-shoppers to add a promotional offer to their Apple or Google wallet without...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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