[mind Retail Exclusive] After the restaurant industry, Passcloud expands an e-marketing wallet with Etam, Viveh and Ni Cosmetic

Launched in March 2023, the French-American start-up Passcloud, co-founded by Ludovic Chayrigues and Steve Eros, is continuing a strategic rollout. After proving business relevance in food retail sector with Del Arte, Chick-fil-A and Krispy Kreme, the start-up specialising in digital wallet marketing is making a breakthrough in the fashion sector, winning Etam as a first client in 3 countries.

The technology allows e-shoppers to add a promotional offer to their Apple or Google wallet without creating an account or sharing personal data. The dynamic pass triggers geolocation-based notifications according to the time frame chosen by the retailer. This can be integrated via an URL link (social media, e-commerce site) or a QR code.