[NRF 2025] L’Oréal makes AI a strategic pillar of development in 2025

Featured image of the article [NRF 2025] L’Oréal makes AI a strategic pillar of development in 2025

An article by Sophie Baqué

Publication

17 January 2025 à 22h25

Updated on 10 February 2025 à 18h13

Reading time

6 minutes

Publication: 17 January 2025 à 22h25, Updated on 10 February 2025 à 18h13

Reading time: 6 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
AI assistant for more engaging online talks, diagnostics, virtual product fitting... On the sidelines of NRF, Béatrice Dautzenberg, Global Beauty Tech Director at L'Oréal, shared with mind Retail the case studies for technology and adoption by consumers.

An article by Sophie Baqué

Publication

17 January 2025 à 22h25

Updated on 10 February 2025 à 18h13

Reading time

6 minutes

Publication: 17 January 2025 à 22h25, Updated on 10 February 2025 à 18h13

Reading time: 6 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days
Explore the mind Retail subscription

With e-commerce accounting for around 30% of the group’s turnover, L’Oréal (sales 9M 2024 : €32.4 billion up 8.1% at constant rates, after +12.6% in 2023) sees Gen AI, personal assistants and computer vision as levers for providing consumers with a personalised experience. The aim is to move from sales conversion at the time of purchase to longer-term customer engagement, via a range of services that meet needs of customers throughout their purchasing journey. “In the beauty sector, we can...

You are reading this article thanks to your trial period.
Explore new horizons by checking out our other verticals:
mind Media mind Fintech mind Health mind HR
You are reading this article thanks to your subscription to Mind Retail.
Explore new horizons by checking out our other verticals:
mind Media mind Fintech mind Health mind HR
Do you have information to share with us?
Contact us
Article authors
Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
Tags
Our other services
Research
Conducting customized studies: benchmarks, overviews, personalized newsletters, white label content.
See more
Training courses
Our training courses & masterclasses: short formats for management, executive coaching, and skills development for junior profiles.
See more
Events
Our networking activities: half-day conferences dedicated to industry issues and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
Shoprite adopts Yoobic solution for 3,600 stores and 160,000 employees
As announced in April in mind Retail, the African grocery retailer Shoprite has confirmed the rollout of the Yoobic application to optimise staff task management and anomaly detection in stores...
29 October 2025
Faced with debt and declining sales, Fossil files for bankruptcy
Competition from Apple and Samsung in the smartwatch segment, collapsing sales, customs tariffs… Cornered with a debt of US$179 million, Fossil has filed several bankruptcy petitions in the U.S.A...
29 October 2025
EU: Omnibus bill stalled in Parliament
On October 22, MEPs rejected by a narrow majority the negotiating mandate that would have allowed trilogue negotiations to begin on the omnibus directive watering down the CSRD and duty of care...
27 October 2025
Verizon, Starbucks, DoorDash and Grubhub impacted by AWS outage
On October 20, 2025, the Amazon Web Services cloud (Amazon Q2 2025 revenue: 168 billion dollars, up by 13.3%) was down for several hours before returning to normal. Numerous websites and...
27 October 2025
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Faced with debt and declining sales, Fossil files for bankruptcy
Competition from Apple and Samsung in the smartwatch segment, collapsing sales, customs tariffs… Cornered with a debt of US$179 million, Fossil has filed several bankruptcy petitions in the U.S.A...
29 October 2025
2
Lululemon, Ralph Lauren, Gap and Levi’s enter peak season with high stock levels
Faced with rising customs tariffs affecting US imports, several retailers have built up significant inventories. Over a year, the stocks of Gap, Levi’s, Lululemon, Ralph Lauren and Academy Sports...
27 October 2025
3
France and Italy urge Shein to reassess a business model
While Shein continues to spark controversy through partnerships with Pimkie and BHV department stores (SGM), Italy announced plans to introduce a tax on Asian e-commerce platforms. In France, the...
13 October 2025
4
Cyberattack: Muji, Loft and Sogo & Seibu e-commerce sites down in Japan
Since October 19, Japanese logistics company Askul (2024 revenue: 3.3 billion dollars, up by 2% year-on-year) has been the victim of a cyberattack, preventing it from managing e-commerce orders...
27 October 2025
5
Antoine Jouteau, Leboncoin : “We are launching our first warranty offer for multimedia products”
As Leboncoin prepares to celebrate a 20th anniversary in 2026, mind Retail interviewed Antoine Jouteau, the outgoing Chief Executive Officer. As Jacob Aqraou, Executive Chairman of the Board of...
13 October 2025
6
TikTok Shop and Temu strengthen logistics networks by signing with Royal Mail and La Poste
To accelerate European markets, TikTok Shop and Temu signed agreements with the leading postal operators in France and the United Kingdom. Here is a look at these strategic partnerships.
20 October 2025