Omnichannel, video, photo: online and in-store, customer reviews are re-inventing themselves

Featured image of the article Omnichannel, video, photo: online and in-store, customer reviews are re-inventing themselves

An article by Morgane Monteiro and Sophie Baqué

Publication

8 October 2024 à 10h34

Updated on 7 November 2024 à 19h29

Reading time

8 minutes

Publication: 8 October 2024 à 10h34, Updated on 7 November 2024 à 19h29

Reading time: 8 minutes

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As e-commerce returns to growth, online retailers need to optimise customer reviews to stay ahead of the game. We look at the strategies of Amazon, Shein, Temu, Fnac Darty, Decathlon, Picard, Damart, Leroy Merlin and Carrefour.

An article by Morgane Monteiro and Sophie Baqué

Publication

8 October 2024 à 10h34

Updated on 7 November 2024 à 19h29

Reading time

8 minutes

Publication: 8 October 2024 à 10h34, Updated on 7 November 2024 à 19h29

Reading time: 8 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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Key points

  • Text format is still in the majority: 85% of customer reviews are text-based, according to Custplace
  • 54% of shoppers have more confidence in customer reviews containing photos, according to Verifield Advices by Skeepers
  • Photos included in customer reviews increase the natural referencing (SEO) of product information sheets and represents an opportunity to promote store visits.

Originally, customer reviews took...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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