Morgane Monteiro

Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Featured image of the article Morgane Monteiro

Expertise

Journaliste économique pour mind Retail depuis début 2024, j’analyse les dynamiques de transformation digitale dans le commerce. Mon travail mêle suivi de l’actualité sectorielle, enquêtes approfondies et décryptage des innovations technologiques nourris par des échanges avec des experts du terrain à travers des interviews de dirigeants et l’animation de tables rondes.
Forte d’une première expérience en analyse d’insights stratégiques au sein du HUB Institute, je m’attache à produire une information indépendante et rigoureuse pour les décideurs du retail. Je couvre un large spectre de sujets liés à la digitalisation et à l’omnicanalité dans le retail et la retail tech : expérience client, supply chain, paiement, cybersécurité, intelligence artificielle.

Most read articles by Morgane Monteiro
How Kiabi, Rouge Gorge and La Grande Récré leverage social login to enhance online conversion
Still absent from an array of e-commerce sites, social logins such as “Sign in with Google” are becoming established levers to optimise authentication. What is their impact on abandoned baskets...
25 March 2026
Aroma-Zone and Najar reveal the behind-the-scenes of a strategic partnership
As the adoption of AI results in increasing cost volatility for companies, mind Retail spoke in Monaco with Christelle Glaszer, Manager of Indirect Purchases at Aroma-Zone natural beauty retailer...
13 March 2026
Online authentification : Prelude expands a “message free” solution globally 
A competitor to Twilio, Vonage and Plivo, the French startup Prelude, which has 75 retail clients, is actively deploying Prelude Zero, an authentication method that requires no message delivery...
13 March 2026
Social media & age verification: Tech breaks the glass ceiling of precision
As an array of international governments restrict social networks access for teenagers under 15 or 16, new facial recognition technologies from Yoti, Persona and k-ID are making progress in...
13 March 2026
Latest articles by Morgane Monteiro
Coopérative U finally launches into retail media
In mid-2025, the French Coopérative U (2024 turnover: €26.91 billion excluding fuel, i.e. up by 4%) will launch a retail media offer on the Coursesu.com website and on the app, in...
H&M saved margin in 2024 but remains in decline in America and Asia
On January 30, the Swedish company H&M reported sales of US$22.32 billion in 2024 (fiscal year to the end of November 2024), down 0.7%. After a rise of 5.6% in 2023 and 12.4% in 2022, this is...
Shein returns to India with Reliance Retail
Blocked since 2020 in India, Shein is back to compete with Myntra (Flipkart) and Zudio (Tata). The group signed a licensing agreement with Reliance Retail Ventures (RRVL), a subsidiary of the...
Franchise : Ulta Beauty enters the Middle East with Alshaya
After announcing a first international expansion into Mexico in March 2024, the U.S. retailer Ulta Beauty (2023 turnover of US$11.2 billion, up 5.7%, after 15.6% in 2022 and 37.9% in 2021)...
After Macy’s, Kohl’s closes 27 stores and cuts 10% of its workforce
In the USA, while Macy’s is closing 66 stores and laying off 3.5% of staff (2,350 jobs), department store chain Kohl’s (1,100 stores in Q3) has announced the closure of 27 stores by...
Cash & carry: Metro AG to delist from the Stock Exchange
After posting sales of €8.6 billion in the quarter to December 2024 (-1.5% in total), German Metro AG (623 stores in 35 countries) announced its withdrawal from the Frankfurt Stock Exchange...
Maisons du Monde sales plummet for 3rd year running
In a French furniture market down by 5.1% to €13.8 billion in 2024 (IPEA), Maisons du Monde (338 stores at the end of 2024) reported annual sales of €1.002 billion on February 4, down...
La Foir’fouille chooses Duval for franchise African expansion
On January 31, discount chain La Foir’fouille (steady 2023 sales at €815 million, target of €830 million for 2024) announced an African expansion via a master franchise agreement...
India: retailers will soon be able to use Aadhaar biometric authentication
India is easing access to the Aadhaar biometric authentication system (via fingerprint or iris) created by Infosys co-Founder Nandan Nilekani. At the beginning of 2024, this system was being used...
Faced with the downturn in Asia, Kering’s sales fell by 12% and LVMH by 2%
For LVMH and Kering, the world's n°1 and n°3 luxury retailers, Asia, which had long been a growth driver, has weighed down annual results in 2024. Meanwhile, the 25% tariffs announced on February...
30 January 2025
Auchan Russia is counting on sanctions being lifted to continue trading
Auchan Retail (2023 sales €32.26 billion, down 2% in a year, via 2,354 stores in 12 countries) has ended discussions with Gazprombank concerning the sale of 232 Russian stores, according to...
Yes Ad halves the proportion of leaflets in waste paper
While consumers have massively adopted Yes Ad in the 14 test areas, it has also helped to reduce the proportion of advertising leaflets in paper waste. The French government is due to make a...
28 January 2025
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Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion
As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...
11 September 2026
Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era
With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...
9 September 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Electronic shelf labels: why the US regulator threatens rollout
In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...
2
E-commerce: click-through rate down by 5.4% since Google AIO launch in France
mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...
3
From ChatGPT Ads to Amazon Alexa for Shopping: advertising in LLMs scales up in Europe
This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO...
27 August 2026
4
With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era
With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...
9 September 2026
5
Retail media & LLMs: navigating intent-driven and custom experiences
From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full...
31 August 2026
6
Facing SharkNinja’s hegemony, Carrefour and Darty gain ground on TikTok Shop
While Sephora follows in Ulta's footsteps on TikTok Shop in the US, mind Retail analyzed sellers performance in Q2 2026. Based on exclusive data from Lengow and Kalodata, this European market...
7 September 2026