Morgane Monteiro

Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Featured image of the article Morgane Monteiro

Expertise

Journaliste économique pour mind Retail depuis début 2024, j’analyse les dynamiques de transformation digitale dans le commerce. Mon travail mêle suivi de l’actualité sectorielle, enquêtes approfondies et décryptage des innovations technologiques nourris par des échanges avec des experts du terrain à travers des interviews de dirigeants et l’animation de tables rondes.
Forte d’une première expérience en analyse d’insights stratégiques au sein du HUB Institute, je m’attache à produire une information indépendante et rigoureuse pour les décideurs du retail. Je couvre un large spectre de sujets liés à la digitalisation et à l’omnicanalité dans le retail et la retail tech : expérience client, supply chain, paiement, cybersécurité, intelligence artificielle.

Most read articles by Morgane Monteiro
How Kiabi, Rouge Gorge and La Grande Récré leverage social login to enhance online conversion
Still absent from an array of e-commerce sites, social logins such as “Sign in with Google” are becoming established levers to optimise authentication. What is their impact on abandoned baskets...
25 March 2026
Aroma-Zone and Najar reveal the behind-the-scenes of a strategic partnership
As the adoption of AI results in increasing cost volatility for companies, mind Retail spoke in Monaco with Christelle Glaszer, Manager of Indirect Purchases at Aroma-Zone natural beauty retailer...
13 March 2026
Online authentification : Prelude expands a “message free” solution globally 
A competitor to Twilio, Vonage and Plivo, the French startup Prelude, which has 75 retail clients, is actively deploying Prelude Zero, an authentication method that requires no message delivery...
13 March 2026
Social media & age verification: Tech breaks the glass ceiling of precision
As an array of international governments restrict social networks access for teenagers under 15 or 16, new facial recognition technologies from Yoti, Persona and k-ID are making progress in...
13 March 2026
Latest articles by Morgane Monteiro
Fast Retailing torn on the Chinese issue of Xinjiang
After a record year in a fiscal year to the end of August 2024 (turnover of US$20.7 billion up by 12.2%, net margin at 12% of sales), the C.E.O. of Fast Retailing, Tadashi Yanai, explained on the...
Philippines’ SM Prime announces the opening of 5 new malls
SM Prime Holdings, the Philippine commercial property giant, is continuing to expand. With 5 openings planned for 2025 – 3 in the Philippines in Laoag, La Union and Zamboanga, and 2 in China...
After Indonesia, Vietnam decides to ban Temu and Shein
In Vietnam, after Temu and Shein missed deadlines (end of November) imposed by the government to register with the Ministry of Commerce, the platforms have been blocked from selling in the country...
Asda obtains a US$196-million loan to postpone debt maturities
Following a US$4 billion refinancing in May 2024, the UK’s third-largest grocery retailer Asda (2023 sales of US$ 27.2 billion+ 7,1 % in a year) obtained a US$196 million loan on December 4...
Inditex’s air freight from India jumped by 37% in 2024
Faced with tensions in the Red Sea, Inditex is stepping up air freight to ensure the safe delivery of shipments from Indian factories. The majority of shipments now go by air.
6 December 2024
Customer service: Orange and VIPP Interstis rely on AI to boost performance
On November 26, 2024, Orange (sales 2023: €39.7 billion, selling in 26 countries) signed a multi-year agreement with OpenAI to access AI training models. From H1 2025, this will train LLMs...
5 December 2024
Fighting discrimination: in the wake of Trump’s victory, Walmart backtracks
Fighting racism, homophobia and transphobia... In the U.S.A., the world's leading retailer is backtracking on the fight against workplace discrimination.
5 December 2024
In the U.S.A., Mango invests €65 million to open 60 stores in 2 years
At the end of November 2024, a month ahead of schedule, Mango (sales 2023: €3.1 billion, up by 20% at constant exchange rates, net profit of €172.1 million, up by 112%) achieved store...
5 December 2024
With 16 new contracts signed in Q3, Shopify continues to focus on key accounts
Off-White, Victoria's Secret, Reebok... long associated with VSEs, Shopify intends to compete with Salesforce, Oracle, Adobe and SAP by setting its sights on major accounts.
4 December 2024
USA: Mirakl Ads signs up furniture specialist Mathis Home
After launching into retail media in mid-2023, Mirakl Ads is adding a new client to the portfolio, mind Retail has learned in a preview. On December 4, 2024, the retailer signed up home...
4 December 2024
Carrefour to deploy GS1’s augmented QR code in all European banners by 2025
At the first CoNext event organised by GS1 on the theme of data for circularity, of which mind Retail was a media partner, Carrefour announced the deployment of the augmented QR code on private...
3 December 2024
Delivery platforms: After Swiggy, India’s Zomato raises US$1 billion
With the Indian market of express delivery set to reach US$6 billion in 2024, the number of IPOs and capital raisings by delivery platforms is increasing. Following Swiggy and Zepto, Zomato...
3 December 2024
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Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion
As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...
11 September 2026
Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era
With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...
9 September 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Electronic shelf labels: why the US regulator threatens rollout
In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...
2
E-commerce: click-through rate down by 5.4% since Google AIO launch in France
mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...
3
From ChatGPT Ads to Amazon Alexa for Shopping: advertising in LLMs scales up in Europe
This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO...
27 August 2026
4
With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era
With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...
9 September 2026
5
Retail media & LLMs: navigating intent-driven and custom experiences
From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full...
31 August 2026
6
Facing SharkNinja’s hegemony, Carrefour and Darty gain ground on TikTok Shop
While Sephora follows in Ulta's footsteps on TikTok Shop in the US, mind Retail analyzed sellers performance in Q2 2026. Based on exclusive data from Lengow and Kalodata, this European market...
7 September 2026