Sophie Baqué

Latest articles by Sophie Baqué

b.connect authentification service will be launched with a six-month delay

In France, the b.connect authentication service, an offshoot of the banking card group (Groupement des Cartes Bancaires), will finally be launched in September 2025, 6 months later than planned...

21 March 2025

In the age of generative AI, new SEO levers are becoming essential

As an increasing share of traffic switches to AI search engines such as ChatGPT, Perplexity, Gemini and Copilot, SEO teams are reviewing their practices and organisation to increase visibility...

21 March 2025

In 2024, which retailers have the best scores on the professional equality index?

In 2024, 1,812 online and omnichannel retailers with more than 50 staff reported their score on the professional gender equality index to the French Ministry of Labour. mind Retail analysed the...

20 March 2025

U.S. shoppers, nervous about Trump’s policies, are cutting back on non-essential purchases

On March 17, 2025, the Department of Commerce published the retail sales figures for the U.S.A. In February, these increased moderately by 0.2% in a month, below the forecast of a rise of 0.6%...

19 March 2025

[mind Retail Exclusive] With Najar’s technology, Chronodrive reduces SaaS subscription budget

Faced with the inflation of technological costs, Najar supports retailers in optimising their SaaS subscriptions. Exclusively for mind Retail, Chronodrive shared the results of a partnership with...

18 March 2025

[mind Retail Exclusive] But adopts Klark’s AI to optimise customer relations

Home equipment retailer But has adopted the Klark platform to streamline the customer relations processes, mind Retail learned at 1-to-1 conference in Monaco. After a POC phase, the retailer moved...

18 March 2025

Words from retail leaders: how to prioritise the use of AI in project mode

During the 1-to-1 conference in Monaco, mind Retail asked 5 analysts, retail and e-commerce executives to share their roadmap in terms of using AI in project mode in the coming months. They also...

17 March 2025

Cédric Rossi, Bryan Garnier & Co: “We should not expect a massive wave of relocation due to U.S. tariffs”

Faced with the threat of tariffs of 25% levied by Donald Trump and 200% on wines and champagne, will European retailers reassess their relocation? Interview with Cédric Rossi, Retail and Luxury...

13 March 2025

[mind Retail Exlusive] Dataïads is testing an AI solution to make videos from a simple photo

To streamline video production using artificial intelligence tools, the start-up is testing a generative AI brick with several brands that can be used to make video assets from a simple photo...

13 March 2025

[mind Retail Exclusive] Indian mobile payment solution UPI enters Lagardère Travel Retail

Alongside Lyra, the leading mobile payment solution in India signed with a new European retailer, mind Retail has learned on the sidelines of 1-to-1 Monaco. Here are the details.

13 March 2025

CMA CGM puts US$20 billion on the table to strengthen U.S.A. position

While additional customs duties are being confirmed (increase of 10% on Chinese products, which came into force at the beginning of February) or remain, for the moment, at the announcement stage...

10 March 2025

[mind Retail Exclusive] Exotec speeds up in supermarkets at Colruyt and E.Leclerc

In Belgium, the warehouse automation specialist Exotec signed an agreement with Colruyt grocery retailer (turnover of €5.4 billion in the 6 months to the end of September 2024 down by 0.5%...

7 March 2025

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Personalised pricing: Europe keeps a low profile while New York forces retailers to be transparent

In the State of New York, unprecedented legislation has come into force requiring retailers using personalised pricing algorithms to inform consumers. While the NRF is seeking to counter its...

12 December 2025

Carmila join forces with Unlimitail and JCDecaux to equip 252 malls

On December 9, Carrefour and Carmila signed a partnership with Unlimitail and JCDecaux to create a retail media network combining indoor DOOH and outdoor OOH across their sites in France and...

12 December 2025

Coupang’s C.E.O. resigns after data leak of 33.7 million customers

On December 10, Park Dae-Jun, CEO of South Korean e-commerce retailer Coupang (2024 revenue: US$31.5 billion up by 29%) resigned. The cause was a security breach that exposed the personal...

12 December 2025

Kroger compensates Ocado with US$350 million and scales back robotic warehouses

After improving net margin in 2024, Kroger is closing several automated Ocado warehouses. The strategy is to strengthen in-store picking and delivery partnerships with DoorDash Instacart and Uber...

12 December 2025

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Online Advertising: Leroy Merlin and Auchan at the heart of a political controversy

Since November 17, Leroy Merlin has faced controversy after a report from Sleeping Giants, an activist group against online hate speech. The organisation alerted the Adeo group retailer (GMV 2024...

21 November 2025

Payment: a lever for retail innovation

This month, our editorial team highlights how innovation is taking shape around payment. This key stage, enabling turnover to be collected by retailers, is at the heart of numerous pilots and...

28 November 2025

Leroy Merlin and Aroma‑Zone launch in‑store analytics pilots with XXII

French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year...

5 December 2025

How Maison 123 generated €420,000 on WhatsApp in 5 months

Riding on a reduction in Meta’s commercial policy, Wax start‑up specialised in WhatsApp engagement, is gaining ground, capitalising on messaging as a customer acquisition and retention channel in...

3 December 2025

Adobe bets on GEO with the US$1.9 billion acquisition of Semrush

On November 19 the technology leader Adobe (2024 revenue: US$21.5 billion, up by 11% at constant rates) announced the acquisition of SaaS platform Semrush (2024 revenue: US$376.8 million, up by...

21 November 2025

Laurent Hugou (Les Mousquetaires): “With Diebold’s camera system, shrinkage at self-check-out is reduced by a third”

Shift towards an omnichannel payment service provider, roll-out of mobile payment and Diebold’s computer vision solution for self-checkout, impact of one-click payment on online sales, adoption of...

11 December 2025