Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
Latest articles by Sophie Baqué
In search of cash, Natura & Co may sell its Aesop nugget
Under the leadership of new C.E.O. Fabio Barbosa, appointed last June after the resignation of Roberto Marques, the international beauty group Natura & Co is considering selling all or part of...
2 February 2023
Winnie Park, Forever 21: “In terms of sustainability, GenZ favours authenticity”
The C.E.O. of Forever 21 was the guest at the latest FrenchFounders meeting in New York. After working at Levi Strauss and LVMH (DFS), and tasked with restructuring the PaperSource stationery...
31 January 2023
Action ends the year with sales up 30%
Dutch discounter Action ended 2022 with a net turnover of €8.9 billion, up 30.8% in one year. It operates 2,263 stores in 10 European countries. France is the largest market, accounting...
30 January 2023
Yext: How Calzedonia generates sales conversion and “drive to store” thanks to Google queries
With 5,000 stores in 55 countries in the end of 2022, optimizing its visibility on digital platforms is a strategic challenge for the Calzedonia Group. In an exclusive talk with mind Retail...
NRF : the most striking in-store innovations seen in New York
While New York retail has not regained the pre-Covid momentum, with vacancy and footfall rates below 2019 levels, mind Retail reports that in-store experience remains the priority for many...
24 January 2023
NRF 2023: Sustainability start-ups in New York
The NRF Big Show was full of new products and services. We offer a selection including IT solutions to reduce waste and the management of SLEDs in the food industry with Afresh and CodaBene. These...
23 January 2023
NRF 2023: Ikea U.S.A., Levi’s and L’Oréal present sustainable roadmaps
At the NRF conference, sustainability-focused technology solutions took a back seat to automation and AI. However, Ikea, Levi's and L'Oréal stood out with interesting case studies and roadmaps.
21 January 2023
Cegid wants to enhance sellers’ experience
Task management planning for vendors, integration within the Cegid Retail ERP software by June 2023 and a possible acquisition of clienteling software. With the Cegid Retail Store Excellence...
20 January 2023
Retail media: In Europe, 58% of the largest e-retailers sell their advertising spaces
In December 2022, IAB Europe presented a study of the e-retail media offerings, conducted out of the 91 largest e-retailers (by revenue) in France, Germany, Italy, the Netherlands and the U.K...
18 January 2023
Trends in 2023 for transformation of the retail market
After 2 years of accelerating e-commerce followed by 2022 as a year of energy and inflation crisis, plus a summer of climate emergency, the context for 2023 is uncertain. Retailers are caught...
12 January 2023
With the acquisition of Memory, SES-Imagotag strengthens its position in data
On 10th January 2022, the electronic tag specialist SES-Imagotag (turnover of €423 million in 2021) entered exclusive negotiations to acquire The Memory. Created in 2018, this start-up...
10 January 2023
In 2022, Chanel recorded 3.75 million views on WeChat
In 2022, Chanel was the most active luxury brand on China’s social media. According to a survey by the data analysis platform iPaiban, Chanel published 72 posts on a WeChat...
10 January 2023
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What you absolutely must read this week
The essential content of the week selected by the editorial team.
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How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
2
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
3
How Maison A.Constant built a unified customer database with n8n
Eager to bring together customer data and improve data accuracy, jewellery and watch retailer Maison A.Constant built its own Single Customer Repository (SCR) using n8n, an orchestration platform...
4
Cashback: Younited secures an exclusive contract with Bouygues Telecom
Following Orange and the launch of a marketplace, Bouygues Telecom is strengthening a customer loyalty strategy by focusing on purchasing power with a new cashback offer. For French fintech...
16 October 2026