Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
Latest articles by Sophie Baqué
Why Wall Street is backing Walmart as Amazon reshapes grocery
As Amazon confirms the closure of Fresh and Go stores in a refocusing move, Walmart crosses the symbolic threshold of US$1 trillion in market capitalisation. A trajectory that illustrates Wall...
5 February 2026
Facing the rise of Google Pay, Apple Pay and Wero, Lyf shuts down
Eight years after launch, Lyf ceased operations due to failure to gain profitability. Despite several major innovations in mobile payments, the fintech company did not reach critical scale, facing...
5 February 2026
Tata Consultancy Services warns only 24% of retailers use AI for autonomous decision-making 
Despite a strong rhetoric around AI, retail struggles to move beyond chatbots. According to the TCS Global Retail Outlook 2026 study, based on responses from 800 executives across 18 countries, AI...
Retail media: Klépierre signs with Seiki to refine audience measurement in malls
Europe’s second largest mall owner, Klépierre, is taking steps to structure retail media. Event-based campaigns doubled in 2025, the giant screen network expanded and the group signed a deal with...
E-retail media solidifies brand–retailer relationships
According to Publicis Commerce‘s e-retail media barometer for 2025 (surveying around 200 marketing, commerce, and e-commerce decision-makers in France) published on January 7, 2026, nearly...
2 February 2026
Marketplaces: Stockly enters  Switzerland with MediaMarkt, Decathlon, Galaxus and Manor
After a loss-making but high-growth year in 2025, the stock-pooling start-up for marketplaces signed agreements with 4 Swiss retailers, mind Retail learned. By taking on one of Europe’s most...
30 January 2026
Retail tech: major trends for 2026
In 2026, retail can no longer afford to promise. It must deliver. Retail tech has entered the execution stage. The race for showcase innovation is over, giving way to clear priorities: operational...
Bonus textile repair: a virtuous scheme held back by a shortage of skills
Two years after a launch in the fashion sector, the French repair "bonus" is struggling to scale up. The main reason is a limited pool of repairers constrained by poor recruitment. We share an...
29 January 2026
2026 Trends – Retail media, between omnichannel reach, creativity and measurement
(Trends, 6/6) After an exceptional 2024 driven by the Olympic Games, retail media entered a phase of maturity and slowing business last year. It nonetheless remains extremely dynamic, fuelled by...
28 January 2026
After acquiring Salomon, Anta sets sights on Puma
On January 27, Anta Sports Products (H1 2025 revenue: RMB 38.5 billion, up by 14.3%) reported plans to acquire Puma from Artemis, the investment holding company of the Pinault family, which also...
27 January 2026
2026 Trends – Unified commerce: when stock and product flow management is boosted by AI
(Trends, 5/6) Under margin pressure and faced with increasingly complex omnichannel flows, retailers are turning stock management into a strategic streamlining lever. Demand planning, OMS and...
27 January 2026
2026 Trends – BNPL, mobile checkout, wallets: new challenges for payments
(Trends 3/6) Faced with soaring Visa and Mastercard fees, European retailers are looking for alternative payment methods that protect margins while boosting conversion. From wallets and...
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How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...