Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
Latest articles by Sophie Baqué
Cyberattack: leak of 37 million customer records at ManoMano
On February 10, 2026, D.I.Y. pure player ManoMano (GMV 2024: 1 billion euros) officially notified customers of a data leak that occurred in January 2026, affecting 37 million customer records...
20 February 2026
AI, advertising, subscriptions, marketplace: how Walmart made e-commerce profitable in 2025
Walmart confirms a strategic shift, with 713 billion dollars in revenue in 2025 and a valuation up 600 billion dollars in 2 years. The group has maintained growth and is accelerating high-margin...
20 February 2026
Find out who is replacing Arnaud Gallet as Head of NRF Europe
According to our information, the succession at the head of NRF Europe and SIEC is now finalized. An executive from a major international event company took up her position at Comexposium in...
TikTok, Meta, Snapchat: how regulatory constraints are reshuffling cards for customer engagement
In Europe, the European Commission is holding TikTok accountable by demanding the redesign of an interface deemed addictive, under pressure from a strengthened regulatory framework spearheaded by...
19 February 2026
In 2025, French e-commerce confirmed resilience and reached 25% of non-food retail
Against a backdrop of sluggish consumption, e-commerce remained the main driver of French retail widening the gap with physical stores. According to Marc Lolivier, Fevad's General Delegate, online...
18 February 2026
After a profitable fiscal year, Fluent Commerce raises €27 million
Australian OMS publisher Fluent Commerce raises €27 million from Bain Capital to accelerate international expansion and establish in the US against players such as Manhattan and Oracle. In an...
Xavier Grand, Algolia: “The challenge is integrating the chatbot into search without deteriorating the experience”
Driven by generative AI, voice and image, e-commerce search is entering a new era. On the sidelines of AI Day, held on February 10, 2026 in Paris, Xavier Grand, CTO of Algolia, outlines a 2026...
13 February 2026
DOOH: Clear Channel Outdoor buyout opens new strategic cycle after 5 years of losses
After accumulating US$1.6 billion in net losses between 2020 and 2024, the American Clear Channel Outdoor is set to change scale. The acquisition by a consortium (led by Mubadala Capital and TWG...
13 February 2026
Retail media and AI: Mirakl Ads aims to maximise personalisation and marketplace revenue
At the age of agentic commerce, personalising recommendations becomes a key performance sales lever for marketplaces. At the AI Day organised by France Digitale in Paris, Mirakl detailed the...
12 February 2026
Rufus: In 2025, Amazon’s AI chatbot generated US$12 billion in sales
After very encouraging results in Q3 and on Black Friday 2025, when 38% of Amazon sessions used Rufus, Amazon’s annual report confirms the strong traction of the AI chatbot. In 2025, Rufus...
10 February 2026
In-store analytics: US company Form acquires Israeli unicorn Trax
On February 5, 2026, Israeli start-up Trax, founded in 2010 by Joel Bar-El and Dror Feldheim, announced a merger with Form to develop shelf analytics through AI. With a cumulative total of 11...
6 February 2026
With 276 stores and exclusive agreements with L’Oréal and Nike, Nykaa accelerates an omnichannel shift
Through influence on YouTube and Snapchat, data exploitation, physical retail and partnerships with international companies, Nykaa is shifting from a pure-player model to an integrated omnichannel...
6 February 2026
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How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
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US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...