Sophie Baqué
Most read articles by Sophie Baqué
AI search engines: how advertising is entering the conversation
While many retailers spend 80% of their acquisition budget on Google Shopping, monetisation tests are accelerating on ChatGPT, Perplexity, and Gemini. How much of the budget will they absorb...
- Retail
- Retailer and e-commerce
- Analysis
23 October 2025
Antoine Jouteau, Leboncoin : “We are launching our first warranty offer for multimedia products”
As Leboncoin prepares to celebrate a 20th anniversary in 2026, mind Retail interviewed Antoine Jouteau, the outgoing Chief Executive Officer. As Jacob Aqraou, Executive Chairman of the Board of...
- Retail
- Retailer and e-commerce
- Analysis
13 October 2025
Nacera Bekhat, CNIL: “Walking through a store aisle does not mean I have consented to data processing”
Several vendors, like Veesion and Alfred Eyes, provide smart camera technologies aimed at capturing customer data throughout the store to prevent theft. How do these systems fit with GDPR? Some...
- Retail
- Economy and regulators
- Analysis
7 October 2025
Cosmetics: How start-up Aiso multiplied by 5 the visibility of U.S. brand Particle on ChatGPT
Since March 2025, Israeli start-up Aiso has been working with the U.S. online brand Particle, a specialist in men’s cosmetics, to strengthen visibility on ChatGPT. In 6 months, impressions have...
- Retail
- Retail tech
- News
13 October 2025
Latest articles by Sophie Baqué
The major retail and e-commerce trends of 2025
In a context of sluggish consumption, budgetary and geopolitical uncertainties (U.S.A., Middle East, Ukraine), concentration and financing tensions, retailers are prioritising efficient and...
- Retail
- Economy and regulators
- Analysis
19 December 2024
[mind Retail Exclusive] The French repair bonus to be extended to underwear and household linen
After a year's use for clothes in France, the Refashion eco-organisation is working on new territories for a repair bonus, mind Retail has learned.
- Retail
- info-mind
- Retailer and e-commerce
13 December 2024
Black Friday : European average online spending up 14% in 2024
In Western Europe, Black Friday 2024 was characterised by an increase in spending and volumes (no inflation effect) and a massive recruitment of new e-shoppers. Although customers' participation...
- Retail
- Economy and regulators
- Analysis
13 December 2024
Which European retail start-up and scale-up raised funds in 2024?
In Western Europe, 73 retail tech start-up and scale-up raised funds in the first 9 months of 2024. Discover them in mind Retail's barometer, with data from our partner INVYO.
- Retail
- Retail tech
- Analysis
12 December 2024
[mind Retail Exclusive] With full funnel approach on Amazon Ads, L’Oréal’s Cerave brand boosts reach and conversion
For the launch of the Cerave brand on Amazon, L'Oréal opted for an advertising strategy ranging from videos on Prime Video and Twitch to search and display. Stéphane Grenier, Managing Director...
- Retail
- info-mind
- Retail tech
11 December 2024
Inditex’s air freight from India jumped by 37% in 2024
Faced with tensions in the Red Sea, Inditex is stepping up air freight to ensure the safe delivery of shipments from Indian factories. The majority of shipments now go by air.
- Retail
- News
6 December 2024
Customer service: Orange and VIPP Interstis rely on AI to boost performance
On November 26, 2024, Orange (sales 2023: €39.7 billion, selling in 26 countries) signed a multi-year agreement with OpenAI to access AI training models. From H1 2025, this will train LLMs...
- Retail
- News brief
5 December 2024
Fighting discrimination: in the wake of Trump’s victory, Walmart backtracks
Fighting racism, homophobia and transphobia... In the U.S.A., the world's leading retailer is backtracking on the fight against workplace discrimination.
- Retail
- News
5 December 2024
With 16 new contracts signed in Q3, Shopify continues to focus on key accounts
Off-White, Victoria's Secret, Reebok... long associated with VSEs, Shopify intends to compete with Salesforce, Oracle, Adobe and SAP by setting its sights on major accounts.
- Retail
- Retailer and e-commerce
- News
4 December 2024
Carrefour to deploy GS1’s augmented QR code in all European banners by 2025
At the first CoNext event organised by GS1 on the theme of data for circularity, of which mind Retail was a media partner, Carrefour announced the deployment of the augmented QR code on private...
- Retail
- Retailer and e-commerce
- News
3 December 2024
Vorwerk deploys Younited Pay to ease Thermomix purchases
Acceptance rates, customer relations, impact on sales teams... At Tech for Retail in Paris, Mind Retail delved into the details of the test carried out in four French branches of Vorwerk, the...
- Retail
- Retail tech
- News
3 December 2024
Temu gained 5.4 million visitors in France in Q3 2024, versus 344,000 for Amazon
In Q3 in France, of the 6 online retailers that gained over a million monthly Unique Visitors (UVs), 5 were marketplaces. Whilst Temu leads the way, with a gain of 5.4 million visitors, Carrefour...
- Retail
- Retailer and e-commerce
- Analysis
29 November 2024
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What you absolutely must read this week
The essential content of the week selected by the editorial team.
Shoprite adopts Yoobic solution for 3,600 stores and 160,000 employees
As announced in April in mind Retail, the African grocery retailer Shoprite has confirmed the rollout of the Yoobic application to optimise staff task management and anomaly detection in stores...
- Retail
- Retail tech
- News
29 October 2025
Faced with debt and declining sales, Fossil files for bankruptcy
Competition from Apple and Samsung in the smartwatch segment, collapsing sales, customs tariffs… Cornered with a debt of US$179 million, Fossil has filed several bankruptcy petitions in the U.S.A...
- Retail
- Economy and regulators
- News
29 October 2025
EU: Omnibus bill stalled in Parliament
On October 22, MEPs rejected by a narrow majority the negotiating mandate that would have allowed trilogue negotiations to begin on the omnibus directive watering down the CSRD and duty of care...
- Retail
- Economy and regulators
- News brief
27 October 2025
Verizon, Starbucks, DoorDash and Grubhub impacted by AWS outage
On October 20, 2025, the Amazon Web Services cloud (Amazon Q2 2025 revenue: 168 billion dollars, up by 13.3%) was down for several hours before returning to normal. Numerous websites and...
27 October 2025