Sophie Baqué

Chief Editor of mind Retail

Latest articles by Sophie Baqué

ChatGPT reaches a milestone: 10% of conversations are about shopping, clicks surge

As the use of OpenAI’s search engine becomes part of daily life for more than 40% of Internet users according to Yext, U.S. research firm Sensor Tower has analysed prompts related to shopping. At...

13 October 2025

How Ikea France optimises store management control with AI

In a context of declining sales for Ikea France, down by 3.6% in 2024, Christophe Cadic, Digital Director, presented the Good Practices Assistant during the Hubforum. Dedicated to Management...

13 October 2025

Antoine Jouteau, Leboncoin : “We are launching our first warranty offer for multimedia products”

As Leboncoin prepares to celebrate a 20th anniversary in 2026, mind Retail interviewed Antoine Jouteau, the outgoing Chief Executive Officer. As Jacob Aqraou, Executive Chairman of the Board of...

13 October 2025

[mind Exclusive] Thanks to a conversational chatbot, La Grande Récré triples e-commerce conversion rates

While AI conversational chatbots have become widespread in e-commerce, La Grande Récré shared with mind Retail the results of the tool launched in summer 2025 with iAdvize: number of queries...

9 October 2025

French start-up Gaudier pivots toward in-store customer data

Incubated within the LVMH Lab and originally focused on developing sampling machines and sensors for the beauty industry, Gaudier is now making a strategic shift toward in-store customer data...

7 October 2025

Nacera Bekhat, CNIL: “Walking through a store aisle does not mean I have consented to data processing”

Several vendors, like Veesion and Alfred Eyes, provide smart camera technologies aimed at capturing customer data throughout the store to prevent theft. How do these systems fit with GDPR? Some...

7 October 2025

Intersport invests €40 million in automating a mega-warehouse with TGW

On October 1, 2025, Intersport inaugurated a new automated warehouse in the French Eastern region (Plaine de l’Ain). Expanded to 82,000 sq.m and fully financed by the cooperative with a €40...

3 October 2025

Peak season 2025: From generative AI to conversion, the innovative strategies of Galeries Lafayette, La Grande Récré, Boozt and Blissim

How are retailers and e-merchants preparing for peak season 2025? With the rise of generative AI engines in customer searches and LLM tools, what are the priorities for Digital and Omnichannel...

30 September 2025

IPO: Retail and fintech return to Wall Street with Klarna, Gemini and Pattern

After years of slowdown, the I.P.O. market is picking up steam in the U.S.A. This is shown by IPOs of Klarna, Gemini and Pattern in the retail and fintech sectors.

30 September 2025

Retail media: MediaMarktSaturn launches offsite with Unlimitail in five countries

MediamarktSaturn, Europe's largest home electrical retailer is joining forces with Unlimitail to monetise data offsite. In Q2, marketplace GMV jumped 90% thanks to strong demand and international...

30 September 2025

[mind Info] Smartway signs with a first U.S. retailer

The start-up specialising in technologies to combat waste in supermarkets has just signed a first customer in the U.S.A., mind Retail learned at NRF Europe.

23 September 2025

[mind Info] Coopérative U teams up with Diebold, GK Software and Paytweak to reduce shrinkage and simplify payment

As computer vision technologies have become more accessible and offer a faster ROI in a context of rising shrinkage, a growing number of grocers are turning to embedded cameras to control...

23 September 2025

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How retailers are reinventing the checkout

As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...

2 November 2026

Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”

Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...

29 October 2026

Advantail signs with Formality to streamline commercial lease management

Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...

23 October 2026

US retailers divided over the rise of autonomous shopping agents

In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...

21 October 2026

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AI agents: the KPIs that led L’Oréal to scale up across its warehouses

After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...

20 October 2026

Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT

AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...

16 October 2026

How Mobilier de France reduced the share of cheque payments from 80% to 50%

With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...

15 October 2026

Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”

Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...

29 October 2026