Sophie Baqué

Amid a paper leaflet market that halved in 4 years in France, several companies seem to be on the verge of collapse. As Mediapost ceased distribution, rival Adrexo (Milee) could file for...

How can omnichannel retailers make the most of AI technologies, whether generative or not? What results can they expect? The mind Retail Day, held in Paris on June 19, offered an opportunity to...

While the retail media sector is maturing, the question of scaling up was a common theme at Cannes Lions. On the one hand, the multiplication of retail media networks and the growth of the...

At the mind Retail Day on June 19, Béatrice Brandt (Le Jacquard Français), Loic Gauchet (5ASEC Business), Anne-Laure Grand (Decathlon Pro), Marie Kennel (Christofle), Damien Pellé (SMCP) and Julia...

Retail media, which is almost mature in grocery and to a lesser extent at electronics retailers, is now taking off in non-food marketplaces. How do they scale up? What KPIs and margin levels can...

Supported by Fairly Made in terms of traceability and involved in a relocation program, Ba&sh has been publishing a voluntary CSR report for 3 years and has just been certified B-Corp. Since...

In the U.S.A., Rent the Runway, Amarra and Old Navy are all seeing an unprecedented shift towards smaller sizes. The cause is often new anti-obesity treatments, popularised on TikTok, which are...

Against the backdrop of a slowdown in the core B2C business, particularly in the digital space, Decathlon detailed a shift towards professional customers at mind Retail Day. Over the next 2 years...

After experiencing inventory difficulties following the pandemic, Target reviewed its strategy, particularly its e-commerce roadmap. Here is a look at the operating results of the world's 5th...

Galeries Lafayette celebrates a 130th anniversary this year. After returning to pre-Covid sales levels, the department store chain is forecasting revenue of €3.85 billion this year. Despite an...

Omnichannel performance measurement, in-store advertising activation... After launching its Web advertising activity a year ago, Adeo DIY retailer is moving towards an omnichannel model. At the...

On May 21, 2024, US fund Summit Partners (RELEX, Akeneo, Klaviyo, Optimove, Later and Mi9 Retail) announced a US$72 million investment in French OMS provider OneStock (100 clients including Yves...