Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
Latest articles by Sophie Baqué
How Join Stories aims to capitalise on the stories format to boost online engagement and conversion
Since 2020, the start-up Join Stories has been enabling e-retailers to integrate 15-second video or photo stories -made popular by Instagram- into their websites and apps. With a client portfolio...
18 February 2025
Klepierre expands through acquisitions, while Unibail safeguards margins with retail media
Just a day apart, URW and Klepierre, Europe’s two leading shopping centre operators, released robust annual results. For URW, the advertising business accounted for more than 50% of net margin in...
17 February 2025
Gero Furchheim, Ecommerce Europe: “The challenges posed by marketplaces, often based in Asia, are the current priority”
With the General Product Safety Regulation coming into force on 13 December 2024, but with no enforcement guidelines having been published since, mind Retail spoke with Gero Furchheim, the new...
Marketplaces: Brussels wants to limit entry of non-compliant products
On February 5, the European Commission presented a set of measures to limit entry into the EU of e-commerce parcels deemed not to comply with local standards. These are mostly sold by Asian...
13 February 2025
How ManoMano capitalises on AI to earn sales conversion points
From search results to the catalogue, product recommendations, logistics and advertising, AI infuses all ManoMano teams. Armelle Patault, VP Data of the DIY marketplace, shared results.
[Amazon results] Amazon maintained growth and doubled margin in 2024
Driven by e-commerce, the marketplace, the cloud and advertising - four entities that have each generated more than US$10 billion in incremental revenue - Amazon ended 2024 with solid fundamentals...
Patricia Grundmann, Obi Group: “Our future adserver will be able to handle a lot of API calls and operate DOOH in-store”
Patricia Grundmann, VP Media & Retail Media at German D.I.Y. retailer Obi Group Holding, told mind Retail all about her plans for the transformation of the company in 2025. This includes a...
Maisons du Monde sales plummet for 3rd year running
In a French furniture market down by 5.1% to €13.8 billion in 2024 (IPEA), Maisons du Monde (338 stores at the end of 2024) reported annual sales of €1.002 billion on February 4, down...
[mind Retail Exclusive] In-Store Media joins forces with MyTraffic to better plan DOOH campaigns
With its number of screens in France up by 14% in 2024, in-Store Media is launching new strategic projects. According to our sources, the group is working on installing computer vision tools on...
5 February 2025
[Inflation Barometer] Despite inflation stabilising in 2024, European retail is still being penalised by prices that are too high
In 2024, inflation reached a moderate level of +2.4% in both the Eurozone and the U.S.A. In the long term, the gap in terms of consumption is real: over 3 years, food inflation reached +25% in...
Action ends 2024 with sales up 22%
Dutch retailer Action (shareholder 3i) ended 2024 with sales of €13.8 billion, up 21.7% overall and 10.3% on a like-for-like basis. It has 2,918 stores in 12 European countries, including 29%...
Circana : grocery retailers posted a 3rd year of falling volumes in France
Despite the inflation slowdown, French consumers did not move upmarket in 2024, according to the annual report from Circana institute, which was formed by the merger of IRI and NPD. Over a...
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What you absolutely must read this week
The essential content of the week selected by the editorial team.
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How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
2
How Mobilier de France reduced the share of cheque payments from 80% to 50%
With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...
15 October 2026
3
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
4
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026