Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
Latest articles by Sophie Baqué
In South Korea, Chanel condemned again for excessive data collection
On November 23,2023, Chanel (2022 sales up by 17% at €16 billion, with 50% coming from Asia-Pacific) was fined US$2,761 by the South Korean data protection watchdog called PIPC (Personal...
5 December 2023
[case study] How Petit Bateau boosted gift card sales with Global POS
Myriam Van de Casteele, Omnichannel Experience Project Manager at Petit Bateau children’s clothes, talked exclusively to mind Retail about the gift card dematerialisation. This project with Global...
Chatbot: Bricorama enters generative AI via the painting category
With its new chatbot, Bricorama is opting for a pragmatic approach to painting projects. Based on two different versions of Chat GPT, it aims to enhance the average painting basket, in particular...
1 December 2023
Blackstone and Permira take over parent company of Leboncoin for €12 billion
The Norwegian group Adevinta, parent company of Leboncoin C2C website, is changing shareholders. A €12.1 billion offer from a consortium of private equity funds (Blackstone, Permira, General...
30 November 2023
According to PWC, U.S. shoppers will spend US$1,530 in the holiday season
According to a survey from Pricewaterhouse Coopers (amongst 4,000 US consumers and published in October), the average budget for the holiday season will reach US$1,530 this year. This represents...
24 November 2023
[case study] How PepsiCo partnered with Uber Eats for retail media
Since September 2023, Uber Advertising, the international advertising network launched by Uber at the end of 2022, has been offering a retail media service based on the Uber Eats app, using...
23 November 2023
BNPL: Affirm and Klarna cope with rising interest rates
With sales of US$497 million in the quarter to September 2023 (up by 37% year-on-year), US BNPL specialist Affirm reported revenue of US$50 million, exceeding analysts’ consensus, reported...
23 November 2023
For online sales, Walgreens freezes new warehouse openings and relies on ship from stores
In the USA, drugstore specialist Walgreens Boots Alliance is freezing a program of new automated warehouses dedicated to preparation of Web orders, with 11 active units to date. That is 50% of the...
23 November 2023
In New York, Shein’s pop-up at Forever 21 attracted 5,000 visitors in 4 days
In the USA, Shein is rolling out pop-up stores within Forever 21 stores. While the offer is a mix of fashion and home decoration, the group told mind Retail about the 2023 results of the pop-up...
23 November 2023
After a good Q3, Walmart’s annual sales should grow by 5%
In the quarter ended October 27, Walmart‘s sales grew by 4.3% at constant exchange rates, reaching US$160.8 billion. U.S.A. sales rose by 4.9% excluding fuel, while online sales surged by...
[mind Retail info] Auchan Retail launches a website dedicated to B2B customers
In France, Auchan Retail has just launched Auchanpro, a website entirely dedicated to businesses. This B2B digital initiative, one of the first in the local supermarket sector, aims to secure...
17 November 2023
Castorama launches a chatbot boosted by generative AI
In France, Castorama launched a chatbot that integrates three LLM models, based on Athena, the technological foundation developed by the Kingfisher Group. While customer data remains outside the...
17 November 2023
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What you absolutely must read this week
The essential content of the week selected by the editorial team.
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How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
2
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
3
How Maison A.Constant built a unified customer database with n8n
Eager to bring together customer data and improve data accuracy, jewellery and watch retailer Maison A.Constant built its own Single Customer Repository (SCR) using n8n, an orchestration platform...
4
Cashback: Younited secures an exclusive contract with Bouygues Telecom
Following Orange and the launch of a marketplace, Bouygues Telecom is strengthening a customer loyalty strategy by focusing on purchasing power with a new cashback offer. For French fintech...
16 October 2026