Frédéric Halley, Sonorcap: “We are going to invest in a company focused on CRM and digital loyalty programmes” Retail tech put to the test. Frédéric and Guillaume Halley, respectively Venture Capital Investor and Carrefour Franchisee, launched Sonorcap, an investment fund specialising in retail technology, with a unique approach: start-up solutions are tested in real-life conditions in stores, in parallel with investment. From AI applied to after-sales service to in-store computer vision, via a future project in CRM and digital loyalty, the two brothers are building a strategy around concrete use cases and international ambitions.
