With 20% of e-commerce in 2024, Target wants to increase the marketplace fivefold Americas In the U.S.A, Target, the most omnichannel grocery retailer is capitalising on the positive benefits of a marketplace launched in 2019. While advertising revenue grew by 24% last year, it wants to increase the activity of a marketplace fivefold. In the U.S.A, other retailers are getting involved, such as Ulta Beauty and Best Buy.
