TikTok Shop: how to build a catalogue optimised for influencer strategies Europe What strategies do retailers use to select their offerings on TikTok Shop? What are the most effective commercial levers? 5 months after the launch of the social commerce platform in France, Germany and Italy, mind Retail interviewed Amandine Perot (Blissim), Alexandre Giraudeau (TikTok Shop), Jean-Baptiste Barat (Effinity) and Mathéo Polatian (Utopia). They detail the commercial levers brands need to know to succeed on TikTok Shop.
H&M saved margin in 2024 but remains in decline in America and Asia Asia On January 30, the Swedish company H&M reported sales of US$22.32 billion in 2024 (fiscal year to the end of November 2024), down 0.7%.…
