Live shopping: Asos moves closer to social commerce to compete with TikTok Shop Europe After a successful test in August, the British pure player Asos (2024 turnover: 3.7 billion dollars,…
Free California: first flagship dedicated to live shopping on TikTok Americas Gone are the days of content creators live-streaming from a bedroom. On November 21, digital agency Outlandish opened a first store in the U.S.A.…
