Cancellation wave. A government spokesman explained that, in May, “there were thousands of cancellations, with tens of thousands of euros lost each eek. Images of broken shop windows, or of buildings on fire – including a bank where three people were killed in Athens – have been around the world. These accidents, which stigmatized Greece, were decisive to create a feeling of uncertainty and fear among the tourists who were booking and no longer wanted to come to Greece.” However, the situation is stable since. To reverse the trend, the Greek government announced the creation of a “crisis committee” run by the Greek Tourism Organization (EOT) and a new campaign, “You in Greece,” was launched to move away from the old tourist model, “Sun and Sea,” and to broadcast the image of a country full of diversity, reminding that, at the same time, Greece remains a safe and welcoming tourist destination.
le since. To reverse the trend, the Greek government announced the creation of a “crisis committee” run by the Greek Tourism Organization (EOT) and a new campaign, “You in Greece,” was launched to move away from the old tourist model, “Sun and Sea,” and to broadcast the image of a country full of diversity, reminding that, at the same time, Greece remains a safe and welcoming tourist destination.
Hardly profitable industry. The Greek association of tourist businesses (GEPOET) considers that ther
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