Amazon.com is the largest internet retailer in the world as measured by market capitalization, and second largest after the Alibaba Group in terms of total sales. For many years now, the company has been developing diversification strategies, such as commercialising cloud services for companies and the development of the ‘Mechanical Turk’ crowdworking platform.
Since its beginnings, Amazon has been criticized for its behaviour towards workers, the working conditions it offers, and its disrupting impact in those sectors of the economy in which it is active.