Through its conversational assistant, the US grocery retailer is recording double-digit increases in e-commerce baskets. Eager to maximise their potential, it is changing tack and rolling out a single AI assistant to systematise cross-selling and streamline investment.
While European retailers remain tight-lipped about the impact of their AI agents, it is now being quantified in the US at Albertsons (2025 revenue: US$83.2 billion, down by 2% on a comparable basis). According to Jill Pavlovich, SVP Digital and Customer Experience, “for e-shoppers using traditional conversational search, the average basket increases by 10% (compared with a standard e-commerce basket, Editor’s note). When using more comprehensive assistants to find recipes or ingredients suited
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Article authors
Sophie Baqué
Chief Editor of mind Retail