Douglas (Nocibé) launches a Google Cloud-powered AI chatbot

Featured image of the article Douglas (Nocibé) launches a Google Cloud-powered AI chatbot

An article by Sophie Baqué

Ajouter mind Retail à vos sources

Publication

11 June 2026 à 14h10

Updated on 15 June 2026 à 12h53

Reading time

2 minutes

Publication: 11 June 2026 à 14h10, Updated on 15 June 2026 à 12h53

Reading time: 2 minutes

According to our information, beauty retailer Douglas is about to launch “Anna” in Germany, a conversational AI chatbot both on the app and website. Eager to enhance online conversion, it aims to support customers throughout a shopping journey and capitalise on the potential of conversational commerce.

An article by Sophie Baqué

Ajouter mind Retail à vos sources

Publication

11 June 2026 à 14h10

Updated on 15 June 2026 à 12h53

Reading time

2 minutes

Publication: 11 June 2026 à 14h10, Updated on 15 June 2026 à 12h53

Reading time: 2 minutes

Enjoy this article for free while you’re in your trial period

You have access to our content for 15 days

Explore the mind Retail subscription

The era of pure keyword logic is over in the sector of retail and e-commerce. This is highlighted by the decision of cosmetics retailer Douglas (2025 revenue: €4.58 billion, up by 3.5%). “The launch of our conversational AI chatbot, Anna, is scheduled in Germany in the coming days on our app and e-commerce site, Rik Strubel, Chief Marketing Officer of the group, told mind Retail during Shoptalk Europe. Developed in-house, it is powered by Google Cloud models and incorporates data from our 64 mi

…

Do you have information to share with us?

Article authors

Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

Tags

Our other services

mind Research

Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.

See more

mind Days

Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.

See more

What you absolutely must read this week

The essential content of the week selected by the editorial team.

Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion

As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...

11 September 2026

Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

1

Electronic shelf labels: why the US regulator threatens rollout

In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...

21 August 2026

2

E-commerce: click-through rate down by 5.4% since Google AIO launch in France

mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...

20 August 2026

3

From ChatGPT Ads to Amazon Alexa for Shopping: advertising in LLMs scales up in Europe

This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO...

27 August 2026

4

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

5

Facing SharkNinja’s hegemony, Carrefour and Darty gain ground on TikTok Shop

While Sephora follows in Ulta's footsteps on TikTok Shop in the US, mind Retail analyzed sellers performance in Q2 2026. Based on exclusive data from Lengow and Kalodata, this European market...

7 September 2026

6

Retail media & LLMs: navigating intent-driven and custom experiences

From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full...

31 August 2026