Douglas (Nocibé) launches a Google Cloud-powered AI chatbot

Featured image of the article Douglas (Nocibé) launches a Google Cloud-powered AI chatbot

An article by Sophie Baqué

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Publication

11 June 2026 à 14h10

Updated on 15 June 2026 à 12h53

Reading time

2 minutes

Publication: 11 June 2026 à 14h10, Updated on 15 June 2026 à 12h53

Reading time: 2 minutes

According to our information, beauty retailer Douglas is about to launch “Anna” in Germany, a conversational AI chatbot both on the app and website. Eager to enhance online conversion, it aims to support customers throughout a shopping journey and capitalise on the potential of conversational commerce.

An article by Sophie Baqué

Add mind Retail to your sources

Publication

11 June 2026 à 14h10

Updated on 15 June 2026 à 12h53

Reading time

2 minutes

Publication: 11 June 2026 à 14h10, Updated on 15 June 2026 à 12h53

Reading time: 2 minutes

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The era of pure keyword logic is over in the sector of retail and e-commerce. This is highlighted by the decision of cosmetics retailer Douglas (2025 revenue: €4.58 billion, up by 3.5%). “The launch of our conversational AI chatbot, Anna, is scheduled in Germany in the coming days on our app and e-commerce site, Rik Strubel, Chief Marketing Officer of the group, told mind Retail during Shoptalk Europe.

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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