Gucci and Chanel invest in Middle America

Featured image of the article Gucci and Chanel invest in Middle America
If for years, China was the Eldorado of luxury brands, these are now massively reinvesting in the United States. They are opening stores within medium-sized cities in full development.
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It is a measured but committed retail development. In the spring of 2022, Gucci opened 2 stores in Columbus (Ohio) and Austin (Texas). The Kering Group plans to open 30 stores in the U.S.A. over the next 2 years. There is now a long list of high-end brands planning to expand into mid-sized American cities.

In May 2022, Chanel opened a store in Troy (Michigan) and plans to open in Oak Brook (Illinois) and Nashville (Tennessee). LVMH subsidiary Givenchy will open stores in Atlanta (Georgia)...

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