In 2025, Vinted’s sales accelerated to €1.1 billion at the cost of a compressed margin

Featured image of the article In 2025, Vinted’s sales accelerated to €1.1 billion at the cost of a compressed margin
Having passed a sales threshold of €1 billion in 2025, Vinted continues to diversify. Between a massive push of Vinted Go lockers, category expansion and the launch of a wallet, the second-hand marketplace is investing at every stage of a value chain. This strategy has eroded immediate profitability, but prepares for a conquest of the USA.
Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days

On April 9, 2026, Vinted reported sales of €1.1 billion in 2025 up by 38% (after an increase of 36% in 2024), driven by a gross merchandise volume up by 47% to €10.8 billion. However, profitability has eroded, with a net profit down by 19%, standing at €62 million. The net margin ratio reached 5.6% of turnover, compared to 9.4% in 2024. The second-hand marketplace benefited from geographical expansion in Latvia, Estonia and Slovenia. This movement is continuing this year with an entry in the US

You are reading this article thanks to your trial period.
Explore new horizons by checking out our other verticals:
You are reading this article thanks to your subscription to Mind Retail.
Explore new horizons by checking out our other verticals:
Do you have information to share with us?
Our other services
mind Research
Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.
See more
mind Days
Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
Facing SharkNinja’s hegemony, Carrefour and Darty gain ground on TikTok Shop
While Sephora follows in Ulta's footsteps on TikTok Shop in the US, mind Retail analyzed sellers performance in Q2 2026. Based on exclusive data from Lengow and Kalodata, this European market...
7 September 2026
Fnac Darty to launch Wero on its e-commerce sites
According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...
4 September 2026
Why Shein emits twice as much CO2 as Inditex for equivalent revenue
On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...
Lidl’s owner continues cloud services offensive
With €2.2 billion in cloud revenue and growth 3 times faster than the rest of the business, Schwarz Group continues a technological shift. Between investments in its own data centres, buyouts in...
1 September 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Electronic shelf labels: why the US regulator threatens rollout
In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...
2
E-commerce: click-through rate down by 5.4% since Google AIO launch in France
mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...
3
Which 3 retailers structured their AI governance this summer?
This summer, Target, PVH Corp and B&M simultaneously reinforced their executive teams with the creation of dedicated AI roles. A move marking the shift from experimentation to the...
17 August 2026
4
Albertsons says its customers are buying more thanks to AI agents
Through its conversational assistant, the US grocery retailer is recording double-digit increases in e-commerce baskets. Eager to maximise their potential, it is changing tack and rolling out a...
18 August 2026
5
From ChatGPT Ads to Amazon Alexa for Shopping: advertising in LLMs scales up in Europe
This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO...
27 August 2026
6
Retail media & LLMs: navigating intent-driven and custom experiences
From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full...
31 August 2026