From ChatGPT Ads to Amazon Alexa for Shopping: advertising in LLMs scales up in Europe

Featured image of the article From ChatGPT Ads to Amazon Alexa for Shopping: advertising in LLMs scales up in Europe

An article by Sophie Baqué

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Publication

27 August 2026 à 00h38

Updated on 31 August 2026 à 12h35

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6 minutes

Publication: 27 August 2026 à 00h38, Updated on 31 August 2026 à 12h35

Reading time: 6 minutes

This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO agencies, Julie Bolsom in London (WPP Media) and Matthieu Poitrimolt in Paris (Getmint) analyse a strategic offensive that, combined with the rise of Alexa for Shopping at Amazon, is reshaping the retail media landscape in the age of conversational AI.

An article by Sophie Baqué

Ajouter mind Retail à vos sources

Publication

27 August 2026 à 00h38

Updated on 31 August 2026 à 12h35

Reading time

6 minutes

Publication: 27 August 2026 à 00h38, Updated on 31 August 2026 à 12h35

Reading time: 6 minutes

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Six months after the beginning of advertising in the US and two months after a British launch, OpenAI announced its arrival on August 24, 2026 in 30 European countries : Germany, Spain, Italy, France, Sweden, Norway, Denmark, the Netherlands, Austria, etc. Advertising takes the form of native contextualised blocks displayed directly below the LLM’s response, with the label “Sponsored”. It appears on the ChatGPT free version and Go (the €8-a-month subscription), in a separate box from the respon

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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