With 40% of online sales, Best Buy is banking on influence to reach a new level

In the U.S.A., with preparation for a marketplace by June 2025, Best Buy (2024 turnover US$41.5 billion, down by 4.4%) launched an affiliate programme for content creators on April 8. Not yet live, the ‘Best Buy Storefronts’ area on the e-commerce site will allow customers to purchase the brand’s products via lists selected by influencers who are members of the ‘Best Buy Creator’ programme. In these showcases, content creators will group together the items they promote through their social networks. For each sale made via an affiliate link, they will receive an unlimited commission. For this programme, Best Buy has joined forces with Impact.com, an influencer marketing platform.

To remember: Best Buy hopes to boost digital traffic (293.4 million monthly visits in March 2025, including 57% via mobile) and online sales. In 2024, these represented 39.5% of turnover, an increase of 1.5 point in a year, similar to the ‘best in class’ home electrical retailers across Europe.